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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 1 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Things” is a poor business name. (a) False (b) True
  2. 2.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  3. 3.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  4. 4.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  5. 5.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  6. 6.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  7. 7.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  8. 8.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  9. 9.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  10. 10.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) clear at a small size (d) tiny unreadable text
  11. 11.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  12. 12.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  13. 13.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  14. 14.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  15. 15.Which of these is a poor business name? (a) “Things” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Chai Corner”
  16. 16.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  17. 17.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  18. 18.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  19. 19.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  20. 20.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  21. 21.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  22. 22.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  23. 23.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Sunny Sips” (d) “Paper Petals Cards”
  24. 24.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  25. 25.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  26. 26.True or false: “too many small details” is a good logo idea. (a) True (b) False
  27. 27.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Zzkkq Bites” (c) “Chai Corner” (d) “Green Thumb Saplings”
  28. 28.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  29. 29.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) twenty colours (d) your own drawing
  30. 30.Which of these is a poor logo idea? (a) a blurry photo (b) clear at a small size (c) your own drawing (d) two or three colours
  31. 31.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) copying is smart (d) it is someone else’s
  32. 32.🏷️ What is a brand? (a) your cash box (b) your stall table (c) a type of loan (d) how people know you
  33. 33.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  34. 34.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  36. 36.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  37. 37.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  38. 38.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  39. 39.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  40. 40.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”

Answer key

  1. True
  2. “Maths Buddies”
  3. short and easy to say
  4. a poor logo idea
  5. a good business name
  6. False
  7. True
  8. a good business name
  9. a poor logo idea
  10. clear at a small size
  11. False
  12. a good logo idea
  13. a good business name
  14. False
  15. “Things”
  16. True
  17. a good logo idea
  18. True
  19. a good business name
  20. False
  21. a poor logo idea
  22. True
  23. “The Losers’ Stall”
  24. False
  25. people recognise you
  26. False
  27. “Zzkkq Bites”
  28. “Stuff and More Stuff”
  29. your own drawing
  30. a blurry photo
  31. it is someone else’s
  32. how people know you
  33. a good business name
  34. a poor logo idea
  35. True
  36. a good logo idea
  37. True
  38. True
  39. a good logo idea
  40. “Sunny Sips”

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