Entrepreneurship · lesson 18 of 24 · free

Branding: name and logo — Entrepreneurship for kids

Your brand is how people know and remember you: the name, the logo, the colours and how you treat customers. A good business name is short, easy to say and spell, your own, and hints at what you sell (“Sunny Sips”, “Chai Corner”). A good logo is a simple shape in two or three colours, clear even when small. Never copy a famous name or logo — they belong to someone else.

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Business tip

Simple and your own — “a short name and a simple logo, used the same way everywhere”

  1. Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied.
  2. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo.
  3. Use the same name, logo and colours on the stall, posters and price board.

Use it for: Naming your stall or service, drawing a logo and making signs.

Worked example: 🏷️ Good or poor business name: “Sunny Sips”? → a good business name

  1. It is short, easy to say and hints at drinks.
  2. So it is a good business name.

Check: Try it: write three names for your idea and draw a simple two-colour logo for the best one ✓

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✏️ Practice

Work it out in your head or on paper, type the answer and press Check. Stuck? Press “Show me how”.

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🏁 Lesson 18 test

20 questions. Check each answer, then go to the next one. Get 16 or more right to pass.

🏅 Sign in with Google to earn the 🎨 Brand Builder badge when you pass — and a certificate when you finish all 8 lessons of Part 3 · Running a small business. You can still take the test without signing in.

🖨️ Entrepreneurship Worksheet: Business Name and Logo

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