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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 109 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) clear at a small size (d) a blurry photo
  2. 2.✍️ A good business name is… (a) rude (b) very long (c) short and easy to say (d) impossible to spell
  3. 3.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  4. 4.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) your cash box (d) how people know you
  5. 5.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  6. 6.Which of these is a good logo idea? (a) tiny unreadable text (b) a simple lemon shape (c) too many small details (d) twenty colours
  7. 7.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Sunny Sips”
  8. 8.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  9. 9.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  10. 10.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) it is too easy (d) logos are free
  11. 11.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  12. 12.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  13. 13.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  14. 14.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Things” (d) “Green Thumb Saplings”
  15. 15.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  16. 16.Which of these is a poor logo idea? (a) tiny unreadable text (b) a simple lemon shape (c) your own drawing (d) two or three colours
  17. 17.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  18. 18.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Things”
  19. 19.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  20. 20.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Things” (d) “Paper Petals Cards”
  21. 21.Which of these is a good business name? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Things” (d) “Shop”
  22. 22.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Shop”
  23. 23.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  24. 24.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  26. 26.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) clear at a small size (d) too many small details
  27. 27.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Maths Buddies” (d) “Bright Bookmarks”
  28. 28.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  29. 29.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  30. 30.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  31. 31.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) two or three colours (d) twenty colours
  32. 32.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  33. 33.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  34. 34.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  35. 35.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  36. 36.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  37. 37.True or false: “Things” is a good business name. (a) True (b) False
  38. 38.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Sunny Sips”
  39. 39.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  40. 40.Which of these is a poor business name? (a) “Maths Buddies” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Paper Petals Cards”

Answer key

  1. clear at a small size
  2. short and easy to say
  3. True
  4. how people know you
  5. a good logo idea
  6. a simple lemon shape
  7. “Qxzrt Plvv”
  8. a poor business name
  9. True
  10. it is someone else’s
  11. False
  12. “Maths Buddies”
  13. True
  14. “Green Thumb Saplings”
  15. a good logo idea
  16. tiny unreadable text
  17. a good business name
  18. “Maths Buddies”
  19. a good logo idea
  20. “Things”
  21. “Sunny Sips”
  22. “Shop”
  23. a poor business name
  24. True
  25. a good business name
  26. too many small details
  27. “The Losers’ Stall”
  28. False
  29. “Qxzrt Plvv”
  30. True
  31. twenty colours
  32. False
  33. a poor logo idea
  34. a good business name
  35. “Green Thumb Saplings”
  36. False
  37. False
  38. “Zzkkq Bites”
  39. “Stuff and More Stuff”
  40. “Zzkkq Bites”

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