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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 117 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  2. 2.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) very long (d) rude
  3. 3.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) too many small details (d) a simple lemon shape
  4. 4.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  5. 5.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Maths Buddies”
  6. 6.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  7. 7.Which of these is a good logo idea? (a) clear at a small size (b) copied from a big brand (c) tiny unreadable text (d) a blurry photo
  8. 8.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  9. 9.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Things” (d) “Green Thumb Saplings”
  10. 10.Which of these is a poor logo idea? (a) a blurry photo (b) clear at a small size (c) two or three colours (d) easy to draw by hand
  11. 11.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) no reason (d) people recognise you
  12. 12.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  13. 13.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  14. 14.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  15. 15.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  16. 16.Which of these is a good logo idea? (a) tiny unreadable text (b) easy to draw by hand (c) copied from a big brand (d) a blurry photo
  17. 17.Which of these is a poor logo idea? (a) too many small details (b) two or three colours (c) clear at a small size (d) easy to draw by hand
  18. 18.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  19. 19.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  20. 20.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  21. 21.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  22. 22.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  23. 23.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  24. 24.Which of these is a good business name? (a) “Shop” (b) “Stuff and More Stuff” (c) “Things” (d) “Maths Buddies”
  25. 25.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  26. 26.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  27. 27.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  28. 28.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Zzkkq Bites”
  29. 29.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  30. 30.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “The Losers’ Stall”
  31. 31.True or false: “too many small details” is a good logo idea. (a) False (b) True
  32. 32.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) two or three colours (d) clear at a small size
  33. 33.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  34. 34.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  35. 35.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  36. 36.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “The Losers’ Stall”
  37. 37.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  38. 38.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  39. 39.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) copying is smart (d) logos are free
  40. 40.True or false: “Shop” is a good business name. (a) False (b) True

Answer key

  1. False
  2. short and easy to say
  3. a simple lemon shape
  4. “Qxzrt Plvv”
  5. “Zzkkq Bites”
  6. True
  7. clear at a small size
  8. a poor business name
  9. “Things”
  10. a blurry photo
  11. people recognise you
  12. False
  13. a good logo idea
  14. True
  15. True
  16. easy to draw by hand
  17. too many small details
  18. a poor logo idea
  19. True
  20. False
  21. True
  22. False
  23. a poor business name
  24. “Maths Buddies”
  25. a good logo idea
  26. True
  27. a poor logo idea
  28. “Zzkkq Bites”
  29. True
  30. “The Losers’ Stall”
  31. False
  32. tiny unreadable text
  33. “Maths Buddies”
  34. a poor business name
  35. False
  36. “The Losers’ Stall”
  37. False
  38. True
  39. it is someone else’s
  40. False

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