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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 127 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  2. 2.🔍 Which is the odd one out? (a) “Things” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “The Losers’ Stall”
  3. 3.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  4. 4.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  5. 5.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Qxzrt Plvv”
  6. 6.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) twenty colours (d) clear at a small size
  7. 7.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  8. 8.Which of these is a good logo idea? (a) twenty colours (b) clear at a small size (c) copied from a big brand (d) tiny unreadable text
  9. 9.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Shop” (c) “Sunny Sips” (d) “Paper Petals Cards”
  10. 10.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  11. 11.Which of these is a poor logo idea? (a) copied from a big brand (b) easy to draw by hand (c) clear at a small size (d) a simple lemon shape
  12. 12.🔍 Which is the odd one out? (a) “Shop” (b) “Maths Buddies” (c) “Chai Corner” (d) “Bright Bookmarks”
  13. 13.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  14. 14.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  15. 15.True or false: “too many small details” is a good logo idea. (a) True (b) False
  16. 16.🔍 Which is the odd one out? (a) “Shop” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  17. 17.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  18. 18.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  19. 19.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Things” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  20. 20.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  21. 21.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) a simple lemon shape (d) tiny unreadable text
  22. 22.True or false: “Things” is a good business name. (a) False (b) True
  23. 23.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  24. 24.True or false: “Chai Corner” is a good business name. (a) True (b) False
  25. 25.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Maths Buddies”
  26. 26.Which of these is a poor business name? (a) “Things” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Green Thumb Saplings”
  27. 27.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Maths Buddies”
  28. 28.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Chai Corner”
  29. 29.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  30. 30.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Things”
  31. 31.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  32. 32.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  33. 33.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) a simple lemon shape (d) too many small details
  34. 34.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  35. 35.Which of these is a good logo idea? (a) copied from a big brand (b) too many small details (c) your own drawing (d) tiny unreadable text
  36. 36.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  37. 37.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  38. 38.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) logos are free (d) it is too easy
  39. 39.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  40. 40.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Sunny Sips”

Answer key

  1. False
  2. “Sunny Sips”
  3. a good logo idea
  4. a poor business name
  5. “Qxzrt Plvv”
  6. twenty colours
  7. True
  8. clear at a small size
  9. “Shop”
  10. short and easy to say
  11. copied from a big brand
  12. “Shop”
  13. a poor logo idea
  14. a poor logo idea
  15. False
  16. “Bright Bookmarks”
  17. a good business name
  18. True
  19. “Green Thumb Saplings”
  20. a poor logo idea
  21. tiny unreadable text
  22. False
  23. a good business name
  24. True
  25. “Zzkkq Bites”
  26. “Things”
  27. “Stuff and More Stuff”
  28. “Qxzrt Plvv”
  29. False
  30. “Bright Bookmarks”
  31. False
  32. False
  33. a simple lemon shape
  34. a good logo idea
  35. your own drawing
  36. a poor business name
  37. a good business name
  38. it is someone else’s
  39. a poor business name
  40. “Stuff and More Stuff”

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