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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 131 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  2. 2.Which of these is a poor business name? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Shop” (d) “Paper Petals Cards”
  3. 3.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  4. 4.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  5. 5.True or false: “Things” is a poor business name. (a) False (b) True
  6. 6.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  7. 7.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  8. 8.Which of these is a poor logo idea? (a) a blurry photo (b) two or three colours (c) a simple lemon shape (d) clear at a small size
  9. 9.Which of these is a good logo idea? (a) copied from a big brand (b) a simple lemon shape (c) too many small details (d) a blurry photo
  10. 10.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  11. 11.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  12. 12.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Things”
  13. 13.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  14. 14.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) your cash box (d) how people know you
  15. 15.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  16. 16.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  17. 17.True or false: “Shop” is a poor business name. (a) False (b) True
  18. 18.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Zzkkq Bites”
  19. 19.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  20. 20.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “Things” (d) “Stuff and More Stuff”
  21. 21.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) people recognise you (d) it costs more
  22. 22.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Maths Buddies” (d) “Shop”
  23. 23.Which of these is a good logo idea? (a) twenty colours (b) too many small details (c) tiny unreadable text (d) easy to draw by hand
  24. 24.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  25. 25.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  26. 26.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  27. 27.Which of these is a poor business name? (a) “Maths Buddies” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Chai Corner”
  28. 28.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  29. 29.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  30. 30.Which of these is a good logo idea? (a) too many small details (b) your own drawing (c) a blurry photo (d) tiny unreadable text
  31. 31.Which of these is a poor logo idea? (a) easy to draw by hand (b) two or three colours (c) clear at a small size (d) copied from a big brand
  32. 32.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  33. 33.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  34. 34.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  35. 35.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  36. 36.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  37. 37.Which of these is a poor logo idea? (a) easy to draw by hand (b) too many small details (c) two or three colours (d) clear at a small size
  38. 38.✍️ A good business name is… (a) rude (b) short and easy to say (c) impossible to spell (d) very long
  39. 39.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  40. 40.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea

Answer key

  1. True
  2. “Shop”
  3. False
  4. False
  5. True
  6. True
  7. “Bright Bookmarks”
  8. a blurry photo
  9. a simple lemon shape
  10. a good logo idea
  11. False
  12. “Things”
  13. “Green Thumb Saplings”
  14. how people know you
  15. a good logo idea
  16. it is someone else’s
  17. True
  18. “Sunny Sips”
  19. a good business name
  20. “Sunny Sips”
  21. people recognise you
  22. “Maths Buddies”
  23. easy to draw by hand
  24. a good logo idea
  25. a good business name
  26. False
  27. “Stuff and More Stuff”
  28. False
  29. False
  30. your own drawing
  31. copied from a big brand
  32. a poor logo idea
  33. True
  34. False
  35. “Qxzrt Plvv”
  36. False
  37. too many small details
  38. short and easy to say
  39. a poor business name
  40. a good logo idea

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