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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 133 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  2. 2.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  3. 3.Which of these is a good logo idea? (a) twenty colours (b) your own drawing (c) tiny unreadable text (d) too many small details
  4. 4.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  5. 5.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  6. 6.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  7. 7.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “Maths Buddies”
  8. 8.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  9. 9.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Sunny Sips” (c) “Bright Bookmarks” (d) “Things”
  10. 10.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Things”
  11. 11.Which of these is a poor logo idea? (a) clear at a small size (b) your own drawing (c) twenty colours (d) easy to draw by hand
  12. 12.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Zzkkq Bites”
  13. 13.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  14. 14.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  15. 15.🏷️ What is a brand? (a) your stall table (b) your cash box (c) a type of loan (d) how people know you
  16. 16.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  17. 17.🔍 Which is the odd one out? (a) “Shop” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  18. 18.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “Stuff and More Stuff”
  19. 19.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  20. 20.Which of these is a poor logo idea? (a) too many small details (b) clear at a small size (c) a simple lemon shape (d) two or three colours
  21. 21.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  22. 22.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  23. 23.✍️ A good business name is… (a) rude (b) impossible to spell (c) short and easy to say (d) very long
  24. 24.Which of these is a poor business name? (a) “Chai Corner” (b) “Shop” (c) “Sunny Sips” (d) “Paper Petals Cards”
  25. 25.True or false: “too many small details” is a good logo idea. (a) True (b) False
  26. 26.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  27. 27.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  28. 28.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) it is too easy (d) logos are free
  29. 29.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Sunny Sips”
  30. 30.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  31. 31.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) two or three colours (d) a blurry photo
  32. 32.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Paper Petals Cards”
  33. 33.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  34. 34.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  35. 35.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  36. 36.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  37. 37.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  38. 38.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  39. 39.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  40. 40.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea

Answer key

  1. False
  2. False
  3. your own drawing
  4. a good business name
  5. a good logo idea
  6. people recognise you
  7. “Stuff and More Stuff”
  8. False
  9. “Things”
  10. “Chai Corner”
  11. twenty colours
  12. “Paper Petals Cards”
  13. a poor logo idea
  14. a good logo idea
  15. how people know you
  16. False
  17. “Shop”
  18. “Maths Buddies”
  19. a good business name
  20. too many small details
  21. a poor business name
  22. “Green Thumb Saplings”
  23. short and easy to say
  24. “Shop”
  25. False
  26. a poor business name
  27. a good business name
  28. it is someone else’s
  29. “Qxzrt Plvv”
  30. “Qxzrt Plvv”
  31. two or three colours
  32. “The Losers’ Stall”
  33. “Bright Bookmarks”
  34. True
  35. a poor logo idea
  36. “Bright Bookmarks”
  37. a poor business name
  38. a good business name
  39. True
  40. a good logo idea

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