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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 139 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) people recognise you (d) it costs more
  2. 2.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  3. 3.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  4. 4.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  5. 5.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  6. 6.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  7. 7.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  8. 8.Which of these is a poor business name? (a) “Maths Buddies” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  9. 9.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  10. 10.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  11. 11.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  12. 12.Which of these is a poor logo idea? (a) copied from a big brand (b) a simple lemon shape (c) clear at a small size (d) your own drawing
  13. 13.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  14. 14.Which of these is a good logo idea? (a) tiny unreadable text (b) your own drawing (c) copied from a big brand (d) twenty colours
  15. 15.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) copied from a big brand (d) a simple lemon shape
  16. 16.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  17. 17.True or false: “Chai Corner” is a good business name. (a) True (b) False
  18. 18.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Paper Petals Cards”
  19. 19.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  20. 20.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  21. 21.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Shop” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  22. 22.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  23. 23.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  24. 24.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  25. 25.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  26. 26.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  27. 27.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  28. 28.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  29. 29.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Sunny Sips”
  30. 30.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  31. 31.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  32. 32.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  33. 33.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  34. 34.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  35. 35.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “Maths Buddies”
  36. 36.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  37. 37.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  38. 38.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Things” (d) “Paper Petals Cards”
  39. 39.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  40. 40.True or false: “a blurry photo” is a good logo idea. (a) True (b) False

Answer key

  1. people recognise you
  2. a poor logo idea
  3. a good business name
  4. a poor logo idea
  5. a poor business name
  6. False
  7. a poor business name
  8. “Stuff and More Stuff”
  9. True
  10. a good logo idea
  11. a poor logo idea
  12. copied from a big brand
  13. a good business name
  14. your own drawing
  15. a simple lemon shape
  16. a poor business name
  17. True
  18. “Zzkkq Bites”
  19. False
  20. a poor logo idea
  21. “Sunny Sips”
  22. True
  23. a poor business name
  24. False
  25. False
  26. True
  27. it is someone else’s
  28. a poor logo idea
  29. “The Losers’ Stall”
  30. False
  31. True
  32. True
  33. a good logo idea
  34. a good business name
  35. “Qxzrt Plvv”
  36. False
  37. False
  38. “Things”
  39. a good business name
  40. False

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