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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 143 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Shop” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  2. 2.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  3. 3.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  4. 4.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  5. 5.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Maths Buddies”
  6. 6.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  7. 7.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  8. 8.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  9. 9.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) tiny unreadable text (d) easy to draw by hand
  10. 10.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Chai Corner” (d) “Bright Bookmarks”
  11. 11.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  12. 12.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Chai Corner”
  13. 13.True or false: “Shop” is a good business name. (a) True (b) False
  14. 14.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  15. 15.True or false: “Chai Corner” is a good business name. (a) False (b) True
  16. 16.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  17. 17.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  18. 18.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Things”
  19. 19.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  20. 20.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  21. 21.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  22. 22.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  23. 23.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Things” (d) “Chai Corner”
  24. 24.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) logos are free (d) it is too easy
  25. 25.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  26. 26.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  27. 27.Which of these is a good business name? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  28. 28.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  29. 29.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  30. 30.Which of these is a poor logo idea? (a) tiny unreadable text (b) clear at a small size (c) two or three colours (d) easy to draw by hand
  31. 31.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  32. 32.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Shop” (d) “Bright Bookmarks”
  33. 33.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  34. 34.True or false: “Things” is a poor business name. (a) False (b) True
  35. 35.🏷️ What is a brand? (a) your cash box (b) how people know you (c) a type of loan (d) your stall table
  36. 36.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Things” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  37. 37.Which of these is a poor logo idea? (a) a simple lemon shape (b) twenty colours (c) your own drawing (d) two or three colours
  38. 38.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  39. 39.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Shop” (d) “Maths Buddies”
  40. 40.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea

Answer key

  1. “Paper Petals Cards”
  2. False
  3. a poor business name
  4. a poor logo idea
  5. “Zzkkq Bites”
  6. False
  7. people recognise you
  8. True
  9. easy to draw by hand
  10. “The Losers’ Stall”
  11. True
  12. “Stuff and More Stuff”
  13. False
  14. “Qxzrt Plvv”
  15. True
  16. “Maths Buddies”
  17. True
  18. “Things”
  19. a good business name
  20. a poor logo idea
  21. a good logo idea
  22. a poor business name
  23. “Chai Corner”
  24. it is someone else’s
  25. a poor logo idea
  26. False
  27. “Sunny Sips”
  28. True
  29. “Stuff and More Stuff”
  30. tiny unreadable text
  31. a poor business name
  32. “Bright Bookmarks”
  33. a good logo idea
  34. True
  35. how people know you
  36. “Green Thumb Saplings”
  37. twenty colours
  38. a poor business name
  39. “Shop”
  40. a good logo idea

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