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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 154 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a poor logo idea? (a) too many small details (b) a simple lemon shape (c) two or three colours (d) your own drawing
  2. 2.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  3. 3.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  4. 4.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  5. 5.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) twenty colours (d) a simple lemon shape
  6. 6.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Things” (d) “Maths Buddies”
  7. 7.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  8. 8.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  9. 9.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  10. 10.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  11. 11.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  12. 12.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is someone else’s (d) it is too easy
  13. 13.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  14. 14.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Qxzrt Plvv”
  15. 15.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your cash box (d) your stall table
  16. 16.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  17. 17.Which of these is a poor logo idea? (a) copied from a big brand (b) easy to draw by hand (c) clear at a small size (d) two or three colours
  18. 18.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  19. 19.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  20. 20.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  21. 21.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Shop” (d) “Chai Corner”
  22. 22.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  23. 23.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Chai Corner” (d) “Bright Bookmarks”
  24. 24.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  25. 25.True or false: “Chai Corner” is a good business name. (a) True (b) False
  26. 26.Which of these is a poor logo idea? (a) a simple lemon shape (b) a blurry photo (c) easy to draw by hand (d) clear at a small size
  27. 27.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  28. 28.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) clear at a small size (d) tiny unreadable text
  29. 29.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  30. 30.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  31. 31.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  32. 32.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  33. 33.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) a simple lemon shape (d) a blurry photo
  34. 34.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  35. 35.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  36. 36.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  37. 37.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) to confuse buyers (c) it costs more (d) no reason
  38. 38.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  39. 39.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  40. 40.True or false: “too many small details” is a good logo idea. (a) False (b) True

Answer key

  1. too many small details
  2. “Sunny Sips”
  3. True
  4. True
  5. twenty colours
  6. “Things”
  7. a poor logo idea
  8. a poor logo idea
  9. a good business name
  10. a poor logo idea
  11. True
  12. it is someone else’s
  13. True
  14. “Qxzrt Plvv”
  15. how people know you
  16. False
  17. copied from a big brand
  18. True
  19. False
  20. False
  21. “Chai Corner”
  22. a good logo idea
  23. “The Losers’ Stall”
  24. False
  25. True
  26. a blurry photo
  27. a good logo idea
  28. tiny unreadable text
  29. False
  30. a good business name
  31. “Qxzrt Plvv”
  32. a good logo idea
  33. a simple lemon shape
  34. False
  35. “Stuff and More Stuff”
  36. short and easy to say
  37. people recognise you
  38. a poor business name
  39. a poor logo idea
  40. False

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