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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 156 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) very long (b) short and easy to say (c) rude (d) impossible to spell
  2. 2.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Sunny Sips”
  3. 3.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  4. 4.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  5. 5.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  6. 6.🔍 Which is the odd one out? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Stuff and More Stuff”
  7. 7.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) two or three colours (d) a blurry photo
  8. 8.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) too many small details (d) two or three colours
  9. 9.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  10. 10.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  11. 11.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) logos are free (d) it is too easy
  12. 12.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  13. 13.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  14. 14.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  15. 15.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Shop”
  16. 16.Which of these is a poor business name? (a) “Chai Corner” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Paper Petals Cards”
  17. 17.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) clear at a small size (d) two or three colours
  18. 18.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  19. 19.Which of these is a good logo idea? (a) twenty colours (b) your own drawing (c) copied from a big brand (d) tiny unreadable text
  20. 20.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  21. 21.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  22. 22.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  23. 23.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  24. 24.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) how people know you (d) your cash box
  25. 25.Which of these is a good logo idea? (a) copied from a big brand (b) twenty colours (c) a blurry photo (d) easy to draw by hand
  26. 26.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Maths Buddies”
  27. 27.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) clear at a small size (d) tiny unreadable text
  28. 28.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  29. 29.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  30. 30.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Maths Buddies”
  31. 31.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  32. 32.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  33. 33.True or false: “Shop” is a good business name. (a) True (b) False
  34. 34.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  35. 35.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  36. 36.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  37. 37.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  38. 38.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “Shop” (d) “Bright Bookmarks”
  39. 39.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  40. 40.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True

Answer key

  1. short and easy to say
  2. “Sunny Sips”
  3. False
  4. a poor business name
  5. False
  6. “Chai Corner”
  7. a blurry photo
  8. two or three colours
  9. “The Losers’ Stall”
  10. “Qxzrt Plvv”
  11. it is someone else’s
  12. False
  13. “Stuff and More Stuff”
  14. True
  15. “Shop”
  16. “Stuff and More Stuff”
  17. tiny unreadable text
  18. a good logo idea
  19. your own drawing
  20. a good business name
  21. a poor logo idea
  22. “Zzkkq Bites”
  23. False
  24. how people know you
  25. easy to draw by hand
  26. “Zzkkq Bites”
  27. clear at a small size
  28. False
  29. a poor business name
  30. “The Losers’ Stall”
  31. a good business name
  32. a poor logo idea
  33. False
  34. a good logo idea
  35. False
  36. False
  37. people recognise you
  38. “Bright Bookmarks”
  39. a poor logo idea
  40. True

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