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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 158 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  2. 2.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  3. 3.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  4. 4.True or false: “Shop” is a good business name. (a) True (b) False
  5. 5.Which of these is a poor business name? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  6. 6.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  7. 7.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  8. 8.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  9. 9.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  10. 10.Which of these is a good business name? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Shop”
  11. 11.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  12. 12.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) tiny unreadable text (d) a simple lemon shape
  13. 13.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  14. 14.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  15. 15.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  16. 16.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) it is too easy (d) logos are free
  17. 17.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Shop”
  18. 18.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  19. 19.🔍 Which is the odd one out? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Sunny Sips”
  20. 20.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) easy to draw by hand (d) twenty colours
  21. 21.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Chai Corner” (d) “Green Thumb Saplings”
  22. 22.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  23. 23.Which of these is a good business name? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  24. 24.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Maths Buddies”
  25. 25.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  26. 26.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  27. 27.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  28. 28.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  29. 29.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Shop” (d) “Maths Buddies”
  30. 30.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  31. 31.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  32. 32.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  33. 33.✍️ A good business name is… (a) impossible to spell (b) very long (c) short and easy to say (d) rude
  34. 34.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  35. 35.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) how people know you (d) your stall table
  36. 36.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  37. 37.Which of these is a good logo idea? (a) copied from a big brand (b) clear at a small size (c) tiny unreadable text (d) too many small details
  38. 38.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  39. 39.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  40. 40.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea

Answer key

  1. a good business name
  2. a good logo idea
  3. a poor logo idea
  4. False
  5. “The Losers’ Stall”
  6. “Stuff and More Stuff”
  7. False
  8. False
  9. a good business name
  10. “Paper Petals Cards”
  11. False
  12. a simple lemon shape
  13. True
  14. False
  15. True
  16. it is someone else’s
  17. “Shop”
  18. a poor logo idea
  19. “The Losers’ Stall”
  20. easy to draw by hand
  21. “Qxzrt Plvv”
  22. “Qxzrt Plvv”
  23. “Chai Corner”
  24. “Zzkkq Bites”
  25. True
  26. False
  27. a poor logo idea
  28. a good business name
  29. “Shop”
  30. “Green Thumb Saplings”
  31. “Things”
  32. people recognise you
  33. short and easy to say
  34. False
  35. how people know you
  36. a poor business name
  37. clear at a small size
  38. True
  39. False
  40. a poor logo idea

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