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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 161 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  2. 2.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  3. 3.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) twenty colours (d) easy to draw by hand
  4. 4.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  5. 5.Which of these is a good logo idea? (a) too many small details (b) a blurry photo (c) clear at a small size (d) copied from a big brand
  6. 6.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  7. 7.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  8. 8.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  9. 9.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  10. 10.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  11. 11.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  12. 12.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Green Thumb Saplings” (d) “Qxzrt Plvv”
  13. 13.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “The Losers’ Stall” (d) “Maths Buddies”
  14. 14.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  15. 15.Which of these is a poor logo idea? (a) two or three colours (b) copied from a big brand (c) clear at a small size (d) easy to draw by hand
  16. 16.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Things”
  17. 17.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Shop” (c) “Chai Corner” (d) “Sunny Sips”
  18. 18.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  19. 19.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) a simple lemon shape (d) too many small details
  20. 20.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Shop” (d) “Green Thumb Saplings”
  21. 21.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Maths Buddies” (d) “Chai Corner”
  22. 22.True or false: “Shop” is a poor business name. (a) True (b) False
  23. 23.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “The Losers’ Stall”
  24. 24.✍️ A good business name is… (a) very long (b) impossible to spell (c) short and easy to say (d) rude
  25. 25.🏷️ What is a brand? (a) your stall table (b) how people know you (c) a type of loan (d) your cash box
  26. 26.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  27. 27.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  28. 28.True or false: “too many small details” is a good logo idea. (a) True (b) False
  29. 29.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  30. 30.True or false: “Things” is a poor business name. (a) True (b) False
  31. 31.True or false: “Shop” is a good business name. (a) False (b) True
  32. 32.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  33. 33.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  34. 34.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  35. 35.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  36. 36.Which of these is a good business name? (a) “Things” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Sunny Sips”
  37. 37.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) tiny unreadable text (d) two or three colours
  38. 38.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  39. 39.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  40. 40.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False

Answer key

  1. True
  2. True
  3. easy to draw by hand
  4. a good logo idea
  5. clear at a small size
  6. a poor business name
  7. “Qxzrt Plvv”
  8. True
  9. “Bright Bookmarks”
  10. a good business name
  11. False
  12. “Green Thumb Saplings”
  13. “Maths Buddies”
  14. a good business name
  15. copied from a big brand
  16. “Things”
  17. “Shop”
  18. a good logo idea
  19. too many small details
  20. “Green Thumb Saplings”
  21. “The Losers’ Stall”
  22. True
  23. “The Losers’ Stall”
  24. short and easy to say
  25. how people know you
  26. False
  27. “Zzkkq Bites”
  28. False
  29. False
  30. True
  31. False
  32. people recognise you
  33. a good business name
  34. a poor business name
  35. True
  36. “Sunny Sips”
  37. two or three colours
  38. False
  39. True
  40. True

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