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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 172 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) your stall table (b) how people know you (c) your cash box (d) a type of loan
  2. 2.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  3. 3.✍️ A good business name is… (a) impossible to spell (b) very long (c) short and easy to say (d) rude
  4. 4.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  5. 5.Which of these is a poor logo idea? (a) easy to draw by hand (b) two or three colours (c) your own drawing (d) twenty colours
  6. 6.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  7. 7.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Paper Petals Cards”
  8. 8.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  9. 9.Which of these is a good business name? (a) “Things” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  10. 10.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  11. 11.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  12. 12.Which of these is a poor logo idea? (a) clear at a small size (b) too many small details (c) a simple lemon shape (d) easy to draw by hand
  13. 13.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  14. 14.Which of these is a poor logo idea? (a) two or three colours (b) copied from a big brand (c) your own drawing (d) a simple lemon shape
  15. 15.Which of these is a poor business name? (a) “Shop” (b) “Chai Corner” (c) “Sunny Sips” (d) “Paper Petals Cards”
  16. 16.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  17. 17.🔍 Which is the odd one out? (a) “Shop” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Zzkkq Bites”
  18. 18.Which of these is a good logo idea? (a) a simple lemon shape (b) too many small details (c) a blurry photo (d) twenty colours
  19. 19.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  20. 20.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  21. 21.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  22. 22.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  23. 23.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  24. 24.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  25. 25.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Things”
  26. 26.Which of these is a good logo idea? (a) your own drawing (b) a blurry photo (c) twenty colours (d) copied from a big brand
  27. 27.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  28. 28.True or false: “too many small details” is a good logo idea. (a) False (b) True
  29. 29.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  30. 30.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  31. 31.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  32. 32.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  33. 33.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  34. 34.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  36. 36.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  37. 37.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  38. 38.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  39. 39.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  40. 40.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False

Answer key

  1. how people know you
  2. a poor business name
  3. short and easy to say
  4. a good logo idea
  5. twenty colours
  6. “Maths Buddies”
  7. “Zzkkq Bites”
  8. True
  9. “Paper Petals Cards”
  10. True
  11. “Stuff and More Stuff”
  12. too many small details
  13. people recognise you
  14. copied from a big brand
  15. “Shop”
  16. True
  17. “Sunny Sips”
  18. a simple lemon shape
  19. True
  20. True
  21. it is someone else’s
  22. True
  23. True
  24. False
  25. “Green Thumb Saplings”
  26. your own drawing
  27. a good logo idea
  28. False
  29. True
  30. True
  31. a poor business name
  32. a poor business name
  33. a good logo idea
  34. a poor logo idea
  35. True
  36. a good business name
  37. a poor logo idea
  38. False
  39. True
  40. False

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