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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 19 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Zzkkq Bites” (d) “Things”
  2. 2.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “Things”
  3. 3.True or false: “Shop” is a good business name. (a) False (b) True
  4. 4.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  5. 5.Which of these is a good logo idea? (a) too many small details (b) tiny unreadable text (c) two or three colours (d) copied from a big brand
  6. 6.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  8. 8.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  9. 9.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) logos are free (d) copying is smart
  10. 10.Which of these is a poor logo idea? (a) too many small details (b) easy to draw by hand (c) clear at a small size (d) a simple lemon shape
  11. 11.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Green Thumb Saplings”
  12. 12.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “Qxzrt Plvv”
  13. 13.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) very long (d) rude
  14. 14.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  15. 15.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  16. 16.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  17. 17.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  18. 18.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  19. 19.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  20. 20.🏷️ What is a brand? (a) your cash box (b) your stall table (c) a type of loan (d) how people know you
  21. 21.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  22. 22.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Chai Corner”
  23. 23.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) clear at a small size (d) a simple lemon shape
  24. 24.Which of these is a poor business name? (a) “Sunny Sips” (b) “Zzkkq Bites” (c) “Chai Corner” (d) “Paper Petals Cards”
  25. 25.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  26. 26.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Shop”
  27. 27.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  28. 28.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Chai Corner”
  29. 29.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  30. 30.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Shop” (c) “Qxzrt Plvv” (d) “Things”
  31. 31.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  32. 32.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  33. 33.Which of these is a good logo idea? (a) copied from a big brand (b) twenty colours (c) clear at a small size (d) a blurry photo
  34. 34.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Things” (c) “The Losers’ Stall” (d) “Zzkkq Bites”
  35. 35.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Maths Buddies”
  36. 36.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  37. 37.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  38. 38.Which of these is a poor logo idea? (a) a blurry photo (b) your own drawing (c) easy to draw by hand (d) a simple lemon shape
  39. 39.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  40. 40.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Shop”

Answer key

  1. “Paper Petals Cards”
  2. “Sunny Sips”
  3. False
  4. a good business name
  5. two or three colours
  6. a poor logo idea
  7. False
  8. a good logo idea
  9. it is someone else’s
  10. too many small details
  11. “The Losers’ Stall”
  12. “Qxzrt Plvv”
  13. short and easy to say
  14. a poor logo idea
  15. a good logo idea
  16. False
  17. people recognise you
  18. a poor business name
  19. True
  20. how people know you
  21. a good business name
  22. “Chai Corner”
  23. tiny unreadable text
  24. “Zzkkq Bites”
  25. a good business name
  26. “Shop”
  27. “Stuff and More Stuff”
  28. “Stuff and More Stuff”
  29. True
  30. “Maths Buddies”
  31. True
  32. True
  33. clear at a small size
  34. “Bright Bookmarks”
  35. “The Losers’ Stall”
  36. a good business name
  37. False
  38. a blurry photo
  39. a good logo idea
  40. “Paper Petals Cards”

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