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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 192 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) impossible to spell (b) rude (c) short and easy to say (d) very long
  2. 2.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  3. 3.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  4. 4.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  5. 5.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  6. 6.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  7. 7.True or false: “Chai Corner” is a good business name. (a) True (b) False
  8. 8.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) copying is smart (d) logos are free
  9. 9.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Bright Bookmarks”
  10. 10.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) copied from a big brand (d) clear at a small size
  11. 11.Which of these is a good business name? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  12. 12.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) a simple lemon shape (d) copied from a big brand
  13. 13.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  14. 14.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  15. 15.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Shop” (d) “Sunny Sips”
  16. 16.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) your cash box (d) how people know you
  17. 17.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  18. 18.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  19. 19.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  20. 20.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  21. 21.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  22. 22.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  23. 23.Which of these is a good business name? (a) “Shop” (b) “Things” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  24. 24.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Things” (d) “Chai Corner”
  25. 25.Which of these is a poor business name? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “Bright Bookmarks”
  26. 26.Which of these is a good logo idea? (a) too many small details (b) your own drawing (c) copied from a big brand (d) twenty colours
  27. 27.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Chai Corner”
  28. 28.Which of these is a poor business name? (a) “Things” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  29. 29.True or false: “Shop” is a good business name. (a) True (b) False
  30. 30.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  31. 31.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  32. 32.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  33. 33.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  34. 34.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  35. 35.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  36. 36.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  37. 37.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) twenty colours (d) clear at a small size
  38. 38.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  39. 39.True or false: “Shop” is a poor business name. (a) True (b) False
  40. 40.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”

Answer key

  1. short and easy to say
  2. a good logo idea
  3. “Paper Petals Cards”
  4. a poor logo idea
  5. a good business name
  6. people recognise you
  7. True
  8. it is someone else’s
  9. “The Losers’ Stall”
  10. clear at a small size
  11. “Maths Buddies”
  12. copied from a big brand
  13. a good logo idea
  14. a poor business name
  15. “Sunny Sips”
  16. how people know you
  17. a good logo idea
  18. True
  19. True
  20. a poor business name
  21. a poor logo idea
  22. False
  23. “Bright Bookmarks”
  24. “Chai Corner”
  25. “Stuff and More Stuff”
  26. your own drawing
  27. “Zzkkq Bites”
  28. “Things”
  29. False
  30. True
  31. a poor business name
  32. a poor business name
  33. False
  34. False
  35. False
  36. True
  37. twenty colours
  38. True
  39. True
  40. “Green Thumb Saplings”

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