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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 200 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your stall table (d) your cash box
  2. 2.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  3. 3.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  4. 4.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  5. 5.Which of these is a poor logo idea? (a) clear at a small size (b) too many small details (c) a simple lemon shape (d) two or three colours
  6. 6.True or false: “too many small details” is a good logo idea. (a) False (b) True
  7. 7.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Chai Corner”
  8. 8.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  9. 9.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  10. 10.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Chai Corner” (d) “Things”
  11. 11.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  12. 12.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  13. 13.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) it is someone else’s (d) copying is smart
  14. 14.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  15. 15.True or false: “Chai Corner” is a good business name. (a) False (b) True
  16. 16.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  17. 17.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  18. 18.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) copied from a big brand (d) easy to draw by hand
  19. 19.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  20. 20.Which of these is a good business name? (a) “Things” (b) “Bright Bookmarks” (c) “Shop” (d) “Qxzrt Plvv”
  21. 21.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Chai Corner”
  22. 22.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  23. 23.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  24. 24.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  25. 25.Which of these is a poor logo idea? (a) two or three colours (b) tiny unreadable text (c) easy to draw by hand (d) your own drawing
  26. 26.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) twenty colours (d) clear at a small size
  27. 27.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  28. 28.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  29. 29.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  30. 30.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  31. 31.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  32. 32.Which of these is a poor logo idea? (a) your own drawing (b) a blurry photo (c) clear at a small size (d) two or three colours
  33. 33.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  34. 34.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  35. 35.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Bright Bookmarks” (d) “Shop”
  36. 36.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  37. 37.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  38. 38.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  39. 39.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  40. 40.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea

Answer key

  1. how people know you
  2. a poor business name
  3. True
  4. short and easy to say
  5. too many small details
  6. False
  7. “Qxzrt Plvv”
  8. a good business name
  9. a poor logo idea
  10. “Things”
  11. a good business name
  12. “The Losers’ Stall”
  13. it is someone else’s
  14. a poor business name
  15. True
  16. False
  17. “Maths Buddies”
  18. copied from a big brand
  19. “Zzkkq Bites”
  20. “Bright Bookmarks”
  21. “Chai Corner”
  22. a good business name
  23. a good logo idea
  24. True
  25. tiny unreadable text
  26. clear at a small size
  27. a good logo idea
  28. a good logo idea
  29. a poor logo idea
  30. a poor business name
  31. “Sunny Sips”
  32. a blurry photo
  33. a poor logo idea
  34. “The Losers’ Stall”
  35. “Bright Bookmarks”
  36. a poor business name
  37. “Qxzrt Plvv”
  38. False
  39. False
  40. a good logo idea

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