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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 202 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) your cash box (b) how people know you (c) a type of loan (d) your stall table
  2. 2.Which of these is a poor logo idea? (a) your own drawing (b) copied from a big brand (c) a simple lemon shape (d) easy to draw by hand
  3. 3.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  4. 4.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  5. 5.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Chai Corner” (d) “Stuff and More Stuff”
  6. 6.Which of these is a poor business name? (a) “Chai Corner” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  7. 7.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  8. 8.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) twenty colours (d) a simple lemon shape
  9. 9.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) to confuse buyers (c) no reason (d) people recognise you
  10. 10.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  11. 11.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  12. 12.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Things” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  13. 13.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  14. 14.Which of these is a poor logo idea? (a) tiny unreadable text (b) clear at a small size (c) two or three colours (d) a simple lemon shape
  15. 15.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  16. 16.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  17. 17.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Shop” (d) “Qxzrt Plvv”
  18. 18.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  19. 19.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  20. 20.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  21. 21.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  22. 22.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  23. 23.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Chai Corner”
  24. 24.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Shop” (d) “Green Thumb Saplings”
  25. 25.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  26. 26.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  27. 27.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Shop” (c) “The Losers’ Stall” (d) “Chai Corner”
  28. 28.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Zzkkq Bites” (d) “Sunny Sips”
  29. 29.True or false: “Shop” is a poor business name. (a) False (b) True
  30. 30.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  31. 31.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  32. 32.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Shop” (d) “Green Thumb Saplings”
  33. 33.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  34. 34.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  35. 35.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  36. 36.Which of these is a good business name? (a) “Shop” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “Maths Buddies”
  37. 37.True or false: “Shop” is a good business name. (a) True (b) False
  38. 38.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  39. 39.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  40. 40.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea

Answer key

  1. how people know you
  2. copied from a big brand
  3. a poor logo idea
  4. True
  5. “Stuff and More Stuff”
  6. “Qxzrt Plvv”
  7. a good business name
  8. twenty colours
  9. people recognise you
  10. True
  11. True
  12. “Paper Petals Cards”
  13. a good business name
  14. tiny unreadable text
  15. a poor logo idea
  16. short and easy to say
  17. “Green Thumb Saplings”
  18. True
  19. a good logo idea
  20. a good logo idea
  21. False
  22. a poor business name
  23. “Stuff and More Stuff”
  24. “Shop”
  25. a good business name
  26. “Zzkkq Bites”
  27. “Chai Corner”
  28. “Sunny Sips”
  29. True
  30. False
  31. True
  32. “Shop”
  33. a poor business name
  34. a poor logo idea
  35. it is someone else’s
  36. “Maths Buddies”
  37. False
  38. a poor business name
  39. False
  40. a good logo idea

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