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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 206 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  2. 2.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Shop”
  3. 3.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) two or three colours (d) a blurry photo
  4. 4.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  5. 5.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  6. 6.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Sunny Sips”
  7. 7.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Shop” (d) “Maths Buddies”
  8. 8.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  9. 9.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  10. 10.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  11. 11.Which of these is a good logo idea? (a) a blurry photo (b) clear at a small size (c) copied from a big brand (d) too many small details
  12. 12.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  13. 13.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Shop”
  14. 14.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Green Thumb Saplings”
  15. 15.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  16. 16.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) a simple lemon shape (d) too many small details
  17. 17.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) logos are free (d) copying is smart
  18. 18.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  19. 19.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  20. 20.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  21. 21.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Shop” (d) “The Losers’ Stall”
  22. 22.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “The Losers’ Stall”
  23. 23.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Stuff and More Stuff”
  24. 24.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  25. 25.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  26. 26.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  27. 27.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  28. 28.Which of these is a poor business name? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  29. 29.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Shop”
  30. 30.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  31. 31.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  32. 32.Which of these is a poor logo idea? (a) two or three colours (b) tiny unreadable text (c) a simple lemon shape (d) clear at a small size
  33. 33.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  34. 34.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  35. 35.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  36. 36.Which of these is a poor logo idea? (a) easy to draw by hand (b) a blurry photo (c) two or three colours (d) your own drawing
  37. 37.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  38. 38.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Things”
  39. 39.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  40. 40.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name

Answer key

  1. True
  2. “Sunny Sips”
  3. two or three colours
  4. True
  5. a good logo idea
  6. “The Losers’ Stall”
  7. “Shop”
  8. people recognise you
  9. how people know you
  10. False
  11. clear at a small size
  12. True
  13. “Green Thumb Saplings”
  14. “Qxzrt Plvv”
  15. a poor business name
  16. a simple lemon shape
  17. it is someone else’s
  18. a poor logo idea
  19. a good business name
  20. a poor logo idea
  21. “Bright Bookmarks”
  22. “Maths Buddies”
  23. “Green Thumb Saplings”
  24. True
  25. “Paper Petals Cards”
  26. True
  27. True
  28. “Stuff and More Stuff”
  29. “Chai Corner”
  30. a good logo idea
  31. a good business name
  32. tiny unreadable text
  33. a poor logo idea
  34. False
  35. a good business name
  36. a blurry photo
  37. False
  38. “Chai Corner”
  39. a poor business name
  40. a poor business name

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