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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 214 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  2. 2.🏷️ What is a brand? (a) your stall table (b) how people know you (c) a type of loan (d) your cash box
  3. 3.Which of these is a good logo idea? (a) two or three colours (b) copied from a big brand (c) twenty colours (d) tiny unreadable text
  4. 4.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Zzkkq Bites” (c) “Things” (d) “The Losers’ Stall”
  5. 5.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  6. 6.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  7. 7.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  8. 8.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  9. 9.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Things” (d) “Green Thumb Saplings”
  10. 10.Which of these is a poor logo idea? (a) copied from a big brand (b) clear at a small size (c) easy to draw by hand (d) two or three colours
  11. 11.🔍 Which is the odd one out? (a) “Shop” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Things”
  12. 12.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  13. 13.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) it is too easy (d) copying is smart
  14. 14.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Shop” (d) “Zzkkq Bites”
  15. 15.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  16. 16.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  17. 17.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  18. 18.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  19. 19.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) too many small details (d) two or three colours
  20. 20.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) twenty colours (d) your own drawing
  21. 21.True or false: “Chai Corner” is a good business name. (a) True (b) False
  22. 22.Which of these is a poor logo idea? (a) two or three colours (b) tiny unreadable text (c) a simple lemon shape (d) clear at a small size
  23. 23.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  24. 24.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  25. 25.True or false: “too many small details” is a good logo idea. (a) True (b) False
  26. 26.Which of these is a poor business name? (a) “Things” (b) “Sunny Sips” (c) “Chai Corner” (d) “Paper Petals Cards”
  27. 27.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  28. 28.Which of these is a good logo idea? (a) a blurry photo (b) a simple lemon shape (c) copied from a big brand (d) too many small details
  29. 29.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Shop” (c) “Sunny Sips” (d) “Chai Corner”
  30. 30.True or false: “Shop” is a poor business name. (a) False (b) True
  31. 31.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  32. 32.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  33. 33.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  34. 34.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) a blurry photo (d) your own drawing
  35. 35.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  36. 36.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Things”
  37. 37.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  38. 38.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  39. 39.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  40. 40.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea

Answer key

  1. False
  2. how people know you
  3. two or three colours
  4. “Maths Buddies”
  5. True
  6. False
  7. False
  8. a good logo idea
  9. “Things”
  10. copied from a big brand
  11. “Sunny Sips”
  12. True
  13. it is someone else’s
  14. “Sunny Sips”
  15. a poor business name
  16. False
  17. False
  18. True
  19. too many small details
  20. twenty colours
  21. True
  22. tiny unreadable text
  23. a poor logo idea
  24. a good business name
  25. False
  26. “Things”
  27. a good business name
  28. a simple lemon shape
  29. “Shop”
  30. True
  31. True
  32. a poor logo idea
  33. False
  34. a blurry photo
  35. False
  36. “Bright Bookmarks”
  37. “Maths Buddies”
  38. short and easy to say
  39. a poor logo idea
  40. a good logo idea

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