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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 220 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Shop” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  2. 2.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  3. 3.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  4. 4.Which of these is a good logo idea? (a) two or three colours (b) too many small details (c) tiny unreadable text (d) twenty colours
  5. 5.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  6. 6.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Shop”
  7. 7.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  8. 8.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  9. 9.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Chai Corner”
  10. 10.🔍 Which is the odd one out? (a) “Shop” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Sunny Sips”
  11. 11.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) tiny unreadable text (d) a simple lemon shape
  12. 12.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  13. 13.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Things” (d) “Bright Bookmarks”
  14. 14.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Chai Corner”
  15. 15.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  16. 16.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  17. 17.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) logos are free (d) it is someone else’s
  18. 18.Which of these is a poor business name? (a) “Chai Corner” (b) “Maths Buddies” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  19. 19.🔍 Which is the odd one out? (a) “Things” (b) “Chai Corner” (c) “Sunny Sips” (d) “Maths Buddies”
  20. 20.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  21. 21.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  22. 22.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  23. 23.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  24. 24.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) a blurry photo (d) a simple lemon shape
  25. 25.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  26. 26.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  27. 27.✍️ A good business name is… (a) short and easy to say (b) very long (c) rude (d) impossible to spell
  28. 28.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  29. 29.True or false: “Shop” is a poor business name. (a) False (b) True
  30. 30.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Shop”
  31. 31.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  32. 32.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  33. 33.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  34. 34.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  35. 35.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  36. 36.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your cash box (d) your stall table
  37. 37.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  38. 38.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  39. 39.True or false: “Things” is a poor business name. (a) False (b) True
  40. 40.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False

Answer key

  1. “Paper Petals Cards”
  2. True
  3. a good business name
  4. two or three colours
  5. True
  6. “Maths Buddies”
  7. “Paper Petals Cards”
  8. people recognise you
  9. “Zzkkq Bites”
  10. “Sunny Sips”
  11. tiny unreadable text
  12. False
  13. “Bright Bookmarks”
  14. “Qxzrt Plvv”
  15. False
  16. a good business name
  17. it is someone else’s
  18. “Zzkkq Bites”
  19. “Things”
  20. False
  21. a good logo idea
  22. False
  23. False
  24. a simple lemon shape
  25. True
  26. True
  27. short and easy to say
  28. a poor logo idea
  29. True
  30. “Bright Bookmarks”
  31. a good logo idea
  32. “Stuff and More Stuff”
  33. “Stuff and More Stuff”
  34. a good logo idea
  35. a good business name
  36. how people know you
  37. a good business name
  38. a poor business name
  39. True
  40. True

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