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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 23 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “Things”
  2. 2.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) tiny unreadable text (d) clear at a small size
  3. 3.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  4. 4.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Maths Buddies”
  5. 5.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “Chai Corner” (d) “Sunny Sips”
  6. 6.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  7. 7.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  8. 8.Which of these is a poor logo idea? (a) a blurry photo (b) your own drawing (c) easy to draw by hand (d) a simple lemon shape
  9. 9.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  10. 10.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Shop” (c) “Bright Bookmarks” (d) “Maths Buddies”
  11. 11.Which of these is a good logo idea? (a) copied from a big brand (b) too many small details (c) a simple lemon shape (d) twenty colours
  12. 12.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  13. 13.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) how people know you (d) your stall table
  14. 14.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  15. 15.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  16. 16.True or false: “Things” is a good business name. (a) False (b) True
  17. 17.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) copying is smart (d) logos are free
  18. 18.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  19. 19.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  20. 20.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  21. 21.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Things” (d) “Green Thumb Saplings”
  22. 22.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  23. 23.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  24. 24.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) twenty colours (d) clear at a small size
  25. 25.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) no reason (c) to confuse buyers (d) people recognise you
  26. 26.True or false: “Chai Corner” is a good business name. (a) False (b) True
  27. 27.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) copied from a big brand (d) two or three colours
  28. 28.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  29. 29.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  30. 30.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  31. 31.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  32. 32.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  33. 33.Which of these is a good logo idea? (a) easy to draw by hand (b) too many small details (c) tiny unreadable text (d) twenty colours
  34. 34.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  36. 36.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Stuff and More Stuff”
  37. 37.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  38. 38.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  39. 39.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  40. 40.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “The Losers’ Stall”

Answer key

  1. “Bright Bookmarks”
  2. tiny unreadable text
  3. a good business name
  4. “Maths Buddies”
  5. “Zzkkq Bites”
  6. a poor business name
  7. a good business name
  8. a blurry photo
  9. a poor business name
  10. “Shop”
  11. a simple lemon shape
  12. a good logo idea
  13. how people know you
  14. False
  15. a good business name
  16. False
  17. it is someone else’s
  18. a poor logo idea
  19. False
  20. False
  21. “Green Thumb Saplings”
  22. True
  23. a good business name
  24. twenty colours
  25. people recognise you
  26. True
  27. copied from a big brand
  28. False
  29. True
  30. “Sunny Sips”
  31. False
  32. True
  33. easy to draw by hand
  34. a good logo idea
  35. True
  36. “Green Thumb Saplings”
  37. a poor logo idea
  38. True
  39. “Zzkkq Bites”
  40. “The Losers’ Stall”

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