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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 234 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  2. 2.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  3. 3.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  4. 4.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  5. 5.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  6. 6.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Shop” (c) “Maths Buddies” (d) “Paper Petals Cards”
  7. 7.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  8. 8.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  9. 9.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) no reason (c) people recognise you (d) to confuse buyers
  10. 10.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  11. 11.Which of these is a poor logo idea? (a) copied from a big brand (b) clear at a small size (c) two or three colours (d) your own drawing
  12. 12.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  13. 13.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Things” (d) “Qxzrt Plvv”
  14. 14.Which of these is a poor logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) two or three colours (d) a simple lemon shape
  15. 15.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) a simple lemon shape (d) too many small details
  16. 16.Which of these is a poor business name? (a) “Shop” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Sunny Sips”
  17. 17.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  18. 18.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  19. 19.Which of these is a poor business name? (a) “Things” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Sunny Sips”
  20. 20.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  21. 21.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  22. 22.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  23. 23.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  24. 24.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  25. 25.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  26. 26.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) clear at a small size (d) too many small details
  27. 27.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  28. 28.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  29. 29.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  30. 30.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  31. 31.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Things”
  32. 32.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  33. 33.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  34. 34.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  35. 35.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  36. 36.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  37. 37.🔍 Which is the odd one out? (a) “Shop” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  38. 38.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  39. 39.Which of these is a good logo idea? (a) a blurry photo (b) easy to draw by hand (c) twenty colours (d) tiny unreadable text
  40. 40.Which of these is a poor logo idea? (a) your own drawing (b) a blurry photo (c) easy to draw by hand (d) clear at a small size

Answer key

  1. True
  2. False
  3. True
  4. a good logo idea
  5. “Qxzrt Plvv”
  6. “Shop”
  7. a good business name
  8. True
  9. people recognise you
  10. a poor logo idea
  11. copied from a big brand
  12. True
  13. “Paper Petals Cards”
  14. tiny unreadable text
  15. too many small details
  16. “Shop”
  17. True
  18. a good logo idea
  19. “Things”
  20. “Bright Bookmarks”
  21. False
  22. False
  23. False
  24. short and easy to say
  25. a poor business name
  26. clear at a small size
  27. False
  28. True
  29. a good business name
  30. a good logo idea
  31. “Green Thumb Saplings”
  32. False
  33. a good logo idea
  34. True
  35. False
  36. True
  37. “Paper Petals Cards”
  38. True
  39. easy to draw by hand
  40. a blurry photo

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