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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 248 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  2. 2.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Shop” (d) “Sunny Sips”
  3. 3.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  4. 4.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) how people know you (d) your stall table
  5. 5.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Qxzrt Plvv” (c) “Shop” (d) “Things”
  6. 6.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  7. 7.True or false: “too many small details” is a good logo idea. (a) True (b) False
  8. 8.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) clear at a small size (d) copied from a big brand
  9. 9.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  10. 10.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  11. 11.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  12. 12.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  13. 13.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  14. 14.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  15. 15.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  16. 16.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “The Losers’ Stall”
  17. 17.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  18. 18.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Things”
  19. 19.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) logos are free (d) it is someone else’s
  20. 20.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  21. 21.🔍 Which is the odd one out? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  22. 22.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  23. 23.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  24. 24.True or false: “Shop” is a good business name. (a) False (b) True
  25. 25.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  26. 26.Which of these is a poor business name? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  27. 27.Which of these is a poor business name? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  28. 28.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  29. 29.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  30. 30.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  31. 31.Which of these is a good logo idea? (a) twenty colours (b) two or three colours (c) a blurry photo (d) copied from a big brand
  32. 32.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  33. 33.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  34. 34.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Zzkkq Bites”
  35. 35.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  36. 36.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  37. 37.Which of these is a good logo idea? (a) easy to draw by hand (b) copied from a big brand (c) tiny unreadable text (d) too many small details
  38. 38.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  39. 39.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  40. 40.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea

Answer key

  1. False
  2. “Sunny Sips”
  3. True
  4. how people know you
  5. “Bright Bookmarks”
  6. “The Losers’ Stall”
  7. False
  8. copied from a big brand
  9. True
  10. False
  11. True
  12. “Qxzrt Plvv”
  13. short and easy to say
  14. a good business name
  15. a good business name
  16. “Maths Buddies”
  17. a poor business name
  18. “Green Thumb Saplings”
  19. it is someone else’s
  20. False
  21. “Chai Corner”
  22. “Stuff and More Stuff”
  23. a poor business name
  24. False
  25. False
  26. “Zzkkq Bites”
  27. “Qxzrt Plvv”
  28. a poor logo idea
  29. True
  30. people recognise you
  31. two or three colours
  32. “Green Thumb Saplings”
  33. a good logo idea
  34. “Zzkkq Bites”
  35. True
  36. True
  37. easy to draw by hand
  38. a good logo idea
  39. a good logo idea
  40. a poor logo idea

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