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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 282 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  2. 2.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  3. 3.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) easy to draw by hand (d) tiny unreadable text
  4. 4.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  5. 5.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) twenty colours (d) clear at a small size
  6. 6.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) no reason (c) it costs more (d) to confuse buyers
  7. 7.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Shop” (d) “Qxzrt Plvv”
  8. 8.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  9. 9.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  10. 10.Which of these is a poor business name? (a) “Maths Buddies” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Sunny Sips”
  11. 11.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) your stall table (d) how people know you
  12. 12.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  13. 13.Which of these is a poor business name? (a) “Sunny Sips” (b) “Shop” (c) “Paper Petals Cards” (d) “Maths Buddies”
  14. 14.Which of these is a poor logo idea? (a) easy to draw by hand (b) two or three colours (c) copied from a big brand (d) a simple lemon shape
  15. 15.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  16. 16.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  17. 17.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Shop” (d) “Chai Corner”
  18. 18.Which of these is a good logo idea? (a) tiny unreadable text (b) two or three colours (c) too many small details (d) copied from a big brand
  19. 19.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  20. 20.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  21. 21.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  22. 22.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  23. 23.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  24. 24.True or false: “Shop” is a good business name. (a) True (b) False
  25. 25.True or false: “Shop” is a poor business name. (a) True (b) False
  26. 26.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  27. 27.True or false: “too many small details” is a good logo idea. (a) True (b) False
  28. 28.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  29. 29.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  30. 30.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  31. 31.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  32. 32.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  33. 33.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Things”
  34. 34.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Shop” (d) “Sunny Sips”
  35. 35.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  36. 36.Which of these is a good logo idea? (a) too many small details (b) a simple lemon shape (c) twenty colours (d) copied from a big brand
  37. 37.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  38. 38.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) logos are free (d) copying is smart
  39. 39.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  40. 40.Which of these is a good business name? (a) “Things” (b) “Stuff and More Stuff” (c) “Shop” (d) “Maths Buddies”

Answer key

  1. a good logo idea
  2. a good business name
  3. tiny unreadable text
  4. a poor logo idea
  5. twenty colours
  6. people recognise you
  7. “Bright Bookmarks”
  8. a poor logo idea
  9. False
  10. “Qxzrt Plvv”
  11. how people know you
  12. False
  13. “Shop”
  14. copied from a big brand
  15. a poor logo idea
  16. “Stuff and More Stuff”
  17. “Chai Corner”
  18. two or three colours
  19. short and easy to say
  20. a good business name
  21. True
  22. a good logo idea
  23. “The Losers’ Stall”
  24. False
  25. True
  26. False
  27. False
  28. True
  29. False
  30. True
  31. a poor business name
  32. a poor business name
  33. “Things”
  34. “Sunny Sips”
  35. False
  36. a simple lemon shape
  37. True
  38. it is someone else’s
  39. “Qxzrt Plvv”
  40. “Maths Buddies”

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