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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 295 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your stall table (d) your cash box
  2. 2.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  3. 3.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  4. 4.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  5. 5.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  6. 6.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  7. 7.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Things” (c) “Green Thumb Saplings” (d) “Shop”
  8. 8.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Things” (c) “Sunny Sips” (d) “Bright Bookmarks”
  9. 9.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  10. 10.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  11. 11.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) very long (d) rude
  12. 12.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Zzkkq Bites” (d) “Maths Buddies”
  13. 13.Which of these is a good business name? (a) “Shop” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Things”
  14. 14.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) two or three colours (d) twenty colours
  15. 15.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  16. 16.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  17. 17.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  18. 18.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  19. 19.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  20. 20.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “The Losers’ Stall”
  21. 21.🔍 Which is the odd one out? (a) “Shop” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  22. 22.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  23. 23.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  24. 24.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  25. 25.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  26. 26.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  27. 27.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  28. 28.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  29. 29.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) a simple lemon shape (d) too many small details
  30. 30.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  31. 31.Which of these is a poor logo idea? (a) a simple lemon shape (b) copied from a big brand (c) easy to draw by hand (d) your own drawing
  32. 32.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  33. 33.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  34. 34.True or false: “Chai Corner” is a good business name. (a) False (b) True
  35. 35.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  36. 36.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  37. 37.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  38. 38.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) no reason (c) it costs more (d) to confuse buyers
  39. 39.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  40. 40.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name

Answer key

  1. how people know you
  2. True
  3. it is someone else’s
  4. a good business name
  5. True
  6. a good business name
  7. “Green Thumb Saplings”
  8. “Things”
  9. False
  10. “Qxzrt Plvv”
  11. short and easy to say
  12. “Zzkkq Bites”
  13. “Maths Buddies”
  14. two or three colours
  15. True
  16. False
  17. a good logo idea
  18. False
  19. False
  20. “The Losers’ Stall”
  21. “Sunny Sips”
  22. a good logo idea
  23. False
  24. “Sunny Sips”
  25. True
  26. a poor business name
  27. True
  28. a poor logo idea
  29. too many small details
  30. True
  31. copied from a big brand
  32. False
  33. “Zzkkq Bites”
  34. True
  35. a poor logo idea
  36. False
  37. True
  38. people recognise you
  39. True
  40. a poor business name

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