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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 300 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  2. 2.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  3. 3.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Zzkkq Bites”
  4. 4.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  5. 5.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  6. 6.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “too many small details” is a good logo idea. (a) True (b) False
  8. 8.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Things” (d) “Paper Petals Cards”
  9. 9.🔍 Which is the odd one out? (a) “Shop” (b) “Stuff and More Stuff” (c) “Things” (d) “Sunny Sips”
  10. 10.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  11. 11.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) no reason (c) it costs more (d) to confuse buyers
  12. 12.🔍 Which is the odd one out? (a) “Things” (b) “Zzkkq Bites” (c) “Shop” (d) “Paper Petals Cards”
  13. 13.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) two or three colours (d) copied from a big brand
  14. 14.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Sunny Sips”
  15. 15.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  16. 16.✍️ A good business name is… (a) impossible to spell (b) rude (c) very long (d) short and easy to say
  17. 17.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Shop” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  18. 18.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Shop” (d) “Sunny Sips”
  19. 19.Which of these is a good logo idea? (a) your own drawing (b) copied from a big brand (c) twenty colours (d) too many small details
  20. 20.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  21. 21.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  22. 22.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  23. 23.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Chai Corner”
  24. 24.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Sunny Sips”
  25. 25.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) a blurry photo (d) a simple lemon shape
  26. 26.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  27. 27.Which of these is a good logo idea? (a) too many small details (b) easy to draw by hand (c) copied from a big brand (d) tiny unreadable text
  28. 28.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  29. 29.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  30. 30.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  31. 31.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  32. 32.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  33. 33.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  34. 34.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  35. 35.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  36. 36.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  37. 37.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  38. 38.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Green Thumb Saplings” (d) “Things”
  39. 39.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  40. 40.True or false: “Things” is a poor business name. (a) True (b) False

Answer key

  1. False
  2. how people know you
  3. “Zzkkq Bites”
  4. True
  5. a good business name
  6. a poor logo idea
  7. False
  8. “Paper Petals Cards”
  9. “Sunny Sips”
  10. True
  11. people recognise you
  12. “Paper Petals Cards”
  13. two or three colours
  14. “Qxzrt Plvv”
  15. “Chai Corner”
  16. short and easy to say
  17. “Shop”
  18. “Shop”
  19. your own drawing
  20. “Sunny Sips”
  21. True
  22. “Qxzrt Plvv”
  23. “Chai Corner”
  24. “The Losers’ Stall”
  25. a simple lemon shape
  26. False
  27. easy to draw by hand
  28. False
  29. a good logo idea
  30. a good logo idea
  31. True
  32. “Stuff and More Stuff”
  33. a poor logo idea
  34. True
  35. a poor logo idea
  36. it is someone else’s
  37. True
  38. “Green Thumb Saplings”
  39. False
  40. True

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