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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 306 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  2. 2.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) too many small details (d) clear at a small size
  3. 3.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  4. 4.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  5. 5.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  6. 6.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  7. 7.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  8. 8.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Stuff and More Stuff”
  9. 9.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  10. 10.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  11. 11.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Shop” (c) “Zzkkq Bites” (d) “Maths Buddies”
  12. 12.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  13. 13.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  14. 14.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  15. 15.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) copied from a big brand (d) clear at a small size
  16. 16.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “The Losers’ Stall”
  17. 17.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  18. 18.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  19. 19.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Chai Corner” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  20. 20.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  21. 21.🏷️ What is a brand? (a) your stall table (b) how people know you (c) your cash box (d) a type of loan
  22. 22.Which of these is a poor logo idea? (a) twenty colours (b) easy to draw by hand (c) a simple lemon shape (d) your own drawing
  23. 23.Which of these is a good logo idea? (a) a simple lemon shape (b) twenty colours (c) too many small details (d) a blurry photo
  24. 24.Which of these is a good business name? (a) “Shop” (b) “Things” (c) “Maths Buddies” (d) “Zzkkq Bites”
  25. 25.True or false: “Shop” is a good business name. (a) True (b) False
  26. 26.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  27. 27.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  28. 28.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  29. 29.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  30. 30.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  31. 31.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Stuff and More Stuff”
  32. 32.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Maths Buddies”
  33. 33.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  34. 34.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  35. 35.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  36. 36.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) a simple lemon shape (d) too many small details
  37. 37.Which of these is a good logo idea? (a) your own drawing (b) a blurry photo (c) copied from a big brand (d) too many small details
  38. 38.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  39. 39.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  40. 40.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True

Answer key

  1. True
  2. clear at a small size
  3. it is someone else’s
  4. a good logo idea
  5. “Qxzrt Plvv”
  6. a good business name
  7. “Green Thumb Saplings”
  8. “Stuff and More Stuff”
  9. True
  10. True
  11. “Maths Buddies”
  12. a poor logo idea
  13. False
  14. a poor business name
  15. copied from a big brand
  16. “The Losers’ Stall”
  17. False
  18. a poor business name
  19. “Chai Corner”
  20. True
  21. how people know you
  22. twenty colours
  23. a simple lemon shape
  24. “Maths Buddies”
  25. False
  26. True
  27. a good logo idea
  28. people recognise you
  29. “Zzkkq Bites”
  30. False
  31. “Paper Petals Cards”
  32. “The Losers’ Stall”
  33. False
  34. a good logo idea
  35. a poor business name
  36. too many small details
  37. your own drawing
  38. True
  39. True
  40. True

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