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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 313 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  2. 2.Which of these is a good logo idea? (a) too many small details (b) two or three colours (c) twenty colours (d) tiny unreadable text
  3. 3.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) rude (d) very long
  4. 4.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  5. 5.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  6. 6.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  7. 7.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  8. 8.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  9. 9.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  10. 10.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Sunny Sips”
  11. 11.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  12. 12.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  13. 13.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Maths Buddies”
  14. 14.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  15. 15.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  16. 16.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Sunny Sips”
  17. 17.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  18. 18.Which of these is a good logo idea? (a) easy to draw by hand (b) copied from a big brand (c) too many small details (d) twenty colours
  19. 19.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  20. 20.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  21. 21.Which of these is a poor logo idea? (a) twenty colours (b) two or three colours (c) a simple lemon shape (d) clear at a small size
  22. 22.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  23. 23.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  24. 24.Which of these is a good business name? (a) “Things” (b) “Paper Petals Cards” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  25. 25.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  26. 26.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  27. 27.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  28. 28.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  29. 29.Which of these is a good logo idea? (a) copied from a big brand (b) clear at a small size (c) twenty colours (d) too many small details
  30. 30.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  31. 31.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  32. 32.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) people recognise you (d) it costs more
  33. 33.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  34. 34.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  35. 35.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  36. 36.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Maths Buddies”
  37. 37.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  38. 38.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  39. 39.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  40. 40.True or false: “twenty colours” is a good logo idea. (a) False (b) True

Answer key

  1. how people know you
  2. two or three colours
  3. short and easy to say
  4. a good business name
  5. a poor business name
  6. it is someone else’s
  7. False
  8. a good business name
  9. “Stuff and More Stuff”
  10. “Qxzrt Plvv”
  11. a good logo idea
  12. False
  13. “Zzkkq Bites”
  14. a poor logo idea
  15. a good logo idea
  16. “The Losers’ Stall”
  17. a good logo idea
  18. easy to draw by hand
  19. False
  20. False
  21. twenty colours
  22. a good business name
  23. a good logo idea
  24. “Paper Petals Cards”
  25. a poor business name
  26. True
  27. a good business name
  28. “Maths Buddies”
  29. clear at a small size
  30. False
  31. a good business name
  32. people recognise you
  33. True
  34. “Zzkkq Bites”
  35. a poor business name
  36. “Shop”
  37. False
  38. True
  39. “Maths Buddies”
  40. False

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