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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 321 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you
  2. 2.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  3. 3.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  4. 4.Which of these is a good logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) a blurry photo (d) too many small details
  5. 5.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  6. 6.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “Zzkkq Bites”
  7. 7.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Things” (d) “Chai Corner”
  8. 8.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  9. 9.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Chai Corner” (d) “Stuff and More Stuff”
  10. 10.✍️ A good business name is… (a) impossible to spell (b) rude (c) short and easy to say (d) very long
  11. 11.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Shop”
  12. 12.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) logos are free (d) it is someone else’s
  13. 13.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  14. 14.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) too many small details (d) your own drawing
  15. 15.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) twenty colours (d) your own drawing
  16. 16.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  17. 17.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) how people know you (d) your stall table
  18. 18.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  19. 19.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  20. 20.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) two or three colours (d) copied from a big brand
  21. 21.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Shop”
  22. 22.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  23. 23.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Things” (d) “Paper Petals Cards”
  24. 24.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) your own drawing (d) a blurry photo
  25. 25.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Things”
  26. 26.True or false: “Shop” is a poor business name. (a) False (b) True
  27. 27.Which of these is a poor business name? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Maths Buddies” (d) “Paper Petals Cards”
  28. 28.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Chai Corner”
  29. 29.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  30. 30.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  31. 31.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  32. 32.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  33. 33.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  34. 34.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  35. 35.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) copied from a big brand (d) a simple lemon shape
  36. 36.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  37. 37.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  38. 38.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Shop” (d) “The Losers’ Stall”
  39. 39.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) tiny unreadable text (d) clear at a small size
  40. 40.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea

Answer key

  1. people recognise you
  2. True
  3. a poor business name
  4. easy to draw by hand
  5. False
  6. “Maths Buddies”
  7. “Things”
  8. a good business name
  9. “Chai Corner”
  10. short and easy to say
  11. “Shop”
  12. it is someone else’s
  13. True
  14. too many small details
  15. your own drawing
  16. a good business name
  17. how people know you
  18. a poor business name
  19. a good logo idea
  20. two or three colours
  21. “Sunny Sips”
  22. a good logo idea
  23. “Paper Petals Cards”
  24. a blurry photo
  25. “Things”
  26. True
  27. “The Losers’ Stall”
  28. “Qxzrt Plvv”
  29. a good business name
  30. “Bright Bookmarks”
  31. a good business name
  32. True
  33. False
  34. a poor business name
  35. copied from a big brand
  36. True
  37. “Qxzrt Plvv”
  38. “Bright Bookmarks”
  39. clear at a small size
  40. a poor logo idea

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