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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 323 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good business name? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Shop”
  2. 2.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  3. 3.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  4. 4.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) to confuse buyers (c) no reason (d) people recognise you
  5. 5.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  6. 6.Which of these is a good logo idea? (a) too many small details (b) your own drawing (c) tiny unreadable text (d) twenty colours
  7. 7.✍️ A good business name is… (a) rude (b) short and easy to say (c) very long (d) impossible to spell
  8. 8.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  9. 9.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  10. 10.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  11. 11.True or false: “Shop” is a good business name. (a) True (b) False
  12. 12.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Chai Corner”
  13. 13.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  14. 14.Which of these is a good logo idea? (a) two or three colours (b) a blurry photo (c) tiny unreadable text (d) too many small details
  15. 15.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  16. 16.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) easy to draw by hand (d) two or three colours
  17. 17.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  18. 18.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Things” (d) “Bright Bookmarks”
  19. 19.🏷️ What is a brand? (a) your cash box (b) your stall table (c) a type of loan (d) how people know you
  20. 20.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  21. 21.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Sunny Sips” (d) “Shop”
  22. 22.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  23. 23.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) easy to draw by hand (d) twenty colours
  24. 24.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Maths Buddies”
  25. 25.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  26. 26.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  27. 27.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  28. 28.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  29. 29.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  30. 30.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  31. 31.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  32. 32.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  33. 33.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Shop” (c) “Stuff and More Stuff” (d) “Things”
  34. 34.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) too many small details (d) easy to draw by hand
  35. 35.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  36. 36.Which of these is a poor logo idea? (a) two or three colours (b) copied from a big brand (c) clear at a small size (d) easy to draw by hand
  37. 37.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  38. 38.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  39. 39.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is someone else’s (d) it is too easy
  40. 40.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) two or three colours (d) twenty colours

Answer key

  1. “Sunny Sips”
  2. a good business name
  3. a poor logo idea
  4. people recognise you
  5. a good business name
  6. your own drawing
  7. short and easy to say
  8. a good logo idea
  9. False
  10. “The Losers’ Stall”
  11. False
  12. “Zzkkq Bites”
  13. False
  14. two or three colours
  15. a poor business name
  16. tiny unreadable text
  17. False
  18. “Bright Bookmarks”
  19. how people know you
  20. “Paper Petals Cards”
  21. “Shop”
  22. a poor logo idea
  23. easy to draw by hand
  24. “Qxzrt Plvv”
  25. True
  26. False
  27. False
  28. a poor logo idea
  29. a poor business name
  30. a good logo idea
  31. False
  32. a poor logo idea
  33. “Sunny Sips”
  34. too many small details
  35. False
  36. copied from a big brand
  37. a good business name
  38. False
  39. it is someone else’s
  40. twenty colours

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