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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 325 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) no reason (c) people recognise you (d) to confuse buyers
  2. 2.🔍 Which is the odd one out? (a) “Shop” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “The Losers’ Stall”
  3. 3.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) a blurry photo (d) easy to draw by hand
  4. 4.Which of these is a poor business name? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “Bright Bookmarks”
  5. 5.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Shop” (d) “Maths Buddies”
  6. 6.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  7. 7.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  8. 8.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) tiny unreadable text (d) clear at a small size
  9. 9.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  10. 10.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  11. 11.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  12. 12.Which of these is a poor business name? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Shop”
  13. 13.🔍 Which is the odd one out? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Sunny Sips”
  14. 14.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  15. 15.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  16. 16.Which of these is a poor logo idea? (a) a simple lemon shape (b) twenty colours (c) clear at a small size (d) your own drawing
  17. 17.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  18. 18.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  19. 19.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  20. 20.True or false: “Things” is a poor business name. (a) False (b) True
  21. 21.Which of these is a good business name? (a) “Things” (b) “Sunny Sips” (c) “Shop” (d) “The Losers’ Stall”
  22. 22.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) very long (d) rude
  23. 23.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  24. 24.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Paper Petals Cards”
  25. 25.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) logos are free (d) it is someone else’s
  26. 26.Which of these is a good business name? (a) “Things” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Shop”
  27. 27.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  28. 28.True or false: “too many small details” is a good logo idea. (a) False (b) True
  29. 29.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  30. 30.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  31. 31.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) tiny unreadable text (d) clear at a small size
  32. 32.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) easy to draw by hand (d) twenty colours
  33. 33.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  34. 34.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  35. 35.Which of these is a poor business name? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  36. 36.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  37. 37.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  38. 38.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  39. 39.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Maths Buddies” (c) “Things” (d) “Shop”
  40. 40.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Shop”

Answer key

  1. people recognise you
  2. “Sunny Sips”
  3. a blurry photo
  4. “Qxzrt Plvv”
  5. “Maths Buddies”
  6. True
  7. a poor business name
  8. tiny unreadable text
  9. False
  10. a good business name
  11. True
  12. “Shop”
  13. “The Losers’ Stall”
  14. False
  15. a good logo idea
  16. twenty colours
  17. True
  18. True
  19. “Stuff and More Stuff”
  20. True
  21. “Sunny Sips”
  22. short and easy to say
  23. “Qxzrt Plvv”
  24. “Stuff and More Stuff”
  25. it is someone else’s
  26. “Paper Petals Cards”
  27. False
  28. False
  29. False
  30. a good business name
  31. clear at a small size
  32. easy to draw by hand
  33. a poor business name
  34. a good business name
  35. “Zzkkq Bites”
  36. True
  37. a poor business name
  38. False
  39. “Maths Buddies”
  40. “Bright Bookmarks”

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