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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 327 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a good logo idea? (a) twenty colours (b) a simple lemon shape (c) too many small details (d) copied from a big brand
  2. 2.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) easy to draw by hand (d) too many small details
  3. 3.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  4. 4.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  5. 5.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is someone else’s (d) it is too easy
  6. 6.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Shop”
  7. 7.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  8. 8.🏷️ What is a brand? (a) your cash box (b) how people know you (c) a type of loan (d) your stall table
  9. 9.Which of these is a good business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Things”
  10. 10.Which of these is a poor logo idea? (a) copied from a big brand (b) easy to draw by hand (c) two or three colours (d) a simple lemon shape
  11. 11.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  12. 12.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  13. 13.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  14. 14.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  15. 15.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  16. 16.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  17. 17.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  18. 18.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  19. 19.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  20. 20.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “The Losers’ Stall”
  21. 21.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Stuff and More Stuff” (d) “Things”
  22. 22.✍️ A good business name is… (a) impossible to spell (b) very long (c) short and easy to say (d) rude
  23. 23.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  24. 24.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  26. 26.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  27. 27.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  28. 28.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “The Losers’ Stall”
  29. 29.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  30. 30.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Zzkkq Bites” (d) “Chai Corner”
  31. 31.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  32. 32.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  33. 33.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  34. 34.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  35. 35.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  36. 36.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) your own drawing (d) twenty colours
  37. 37.True or false: “too many small details” is a good logo idea. (a) True (b) False
  38. 38.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) copied from a big brand (d) easy to draw by hand
  39. 39.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  40. 40.True or false: “Shop” is a poor business name. (a) False (b) True

Answer key

  1. a simple lemon shape
  2. too many small details
  3. a good business name
  4. a poor business name
  5. it is someone else’s
  6. “Shop”
  7. False
  8. how people know you
  9. “Sunny Sips”
  10. copied from a big brand
  11. “Bright Bookmarks”
  12. False
  13. False
  14. True
  15. False
  16. False
  17. a good business name
  18. a poor logo idea
  19. a good business name
  20. “Maths Buddies”
  21. “Chai Corner”
  22. short and easy to say
  23. True
  24. False
  25. a poor business name
  26. a good business name
  27. a good business name
  28. “The Losers’ Stall”
  29. True
  30. “Chai Corner”
  31. “The Losers’ Stall”
  32. a poor logo idea
  33. True
  34. people recognise you
  35. a good logo idea
  36. twenty colours
  37. False
  38. easy to draw by hand
  39. True
  40. True

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