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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 35 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  2. 2.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  3. 3.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  4. 4.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  5. 5.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Bright Bookmarks”
  6. 6.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  7. 7.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  8. 8.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “Chai Corner”
  9. 9.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  10. 10.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  11. 11.Which of these is a good business name? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  12. 12.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  13. 13.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  14. 14.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  15. 15.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  16. 16.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  17. 17.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  18. 18.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your stall table (d) your cash box
  19. 19.Which of these is a poor business name? (a) “Chai Corner” (b) “Sunny Sips” (c) “Bright Bookmarks” (d) “Things”
  20. 20.🔍 Which is the odd one out? (a) “Shop” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  21. 21.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  22. 22.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  23. 23.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  24. 24.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  25. 25.Which of these is a poor logo idea? (a) your own drawing (b) copied from a big brand (c) clear at a small size (d) two or three colours
  26. 26.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  27. 27.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  28. 28.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) it is too easy (d) logos are free
  29. 29.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  30. 30.True or false: “Things” is a poor business name. (a) False (b) True
  31. 31.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) two or three colours (d) twenty colours
  32. 32.Which of these is a good logo idea? (a) a simple lemon shape (b) too many small details (c) tiny unreadable text (d) twenty colours
  33. 33.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Things” (c) “Shop” (d) “Stuff and More Stuff”
  34. 34.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) too many small details (d) clear at a small size
  35. 35.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  36. 36.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  37. 37.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) to confuse buyers (c) people recognise you (d) no reason
  38. 38.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  39. 39.True or false: “Shop” is a poor business name. (a) False (b) True
  40. 40.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Maths Buddies”

Answer key

  1. “Stuff and More Stuff”
  2. a good logo idea
  3. a good logo idea
  4. True
  5. “Qxzrt Plvv”
  6. True
  7. a poor business name
  8. “Qxzrt Plvv”
  9. True
  10. True
  11. “Sunny Sips”
  12. False
  13. a good business name
  14. a good business name
  15. a poor logo idea
  16. True
  17. False
  18. how people know you
  19. “Things”
  20. “Chai Corner”
  21. a poor business name
  22. short and easy to say
  23. a good business name
  24. False
  25. copied from a big brand
  26. a poor business name
  27. True
  28. it is someone else’s
  29. a poor logo idea
  30. True
  31. twenty colours
  32. a simple lemon shape
  33. “Maths Buddies”
  34. too many small details
  35. a poor business name
  36. a poor business name
  37. people recognise you
  38. False
  39. True
  40. “Shop”

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