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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 38 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) no reason (d) to confuse buyers
  2. 2.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  3. 3.Which of these is a good logo idea? (a) twenty colours (b) a blurry photo (c) tiny unreadable text (d) clear at a small size
  4. 4.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  5. 5.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  6. 6.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  7. 7.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) how people know you (d) your stall table
  8. 8.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  9. 9.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  10. 10.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  11. 11.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) logos are free (d) it is too easy
  12. 12.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  13. 13.Which of these is a good logo idea? (a) tiny unreadable text (b) too many small details (c) easy to draw by hand (d) twenty colours
  14. 14.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  15. 15.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Shop”
  16. 16.Which of these is a good business name? (a) “Maths Buddies” (b) “Stuff and More Stuff” (c) “Things” (d) “Qxzrt Plvv”
  17. 17.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  18. 18.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Maths Buddies”
  19. 19.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  20. 20.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  21. 21.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  22. 22.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  23. 23.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) two or three colours (d) twenty colours
  24. 24.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  25. 25.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  26. 26.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  27. 27.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  28. 28.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Shop”
  29. 29.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  30. 30.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  31. 31.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  32. 32.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  33. 33.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  34. 34.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Things” (d) “Green Thumb Saplings”
  35. 35.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  36. 36.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Shop”
  37. 37.Which of these is a poor logo idea? (a) clear at a small size (b) your own drawing (c) easy to draw by hand (d) a blurry photo
  38. 38.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  39. 39.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) too many small details (d) two or three colours
  40. 40.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Things”

Answer key

  1. people recognise you
  2. a good logo idea
  3. clear at a small size
  4. a good business name
  5. False
  6. “Maths Buddies”
  7. how people know you
  8. a good business name
  9. a poor business name
  10. False
  11. it is someone else’s
  12. a poor logo idea
  13. easy to draw by hand
  14. “Green Thumb Saplings”
  15. “Bright Bookmarks”
  16. “Maths Buddies”
  17. False
  18. “Qxzrt Plvv”
  19. True
  20. True
  21. a good logo idea
  22. a good business name
  23. twenty colours
  24. True
  25. True
  26. a good business name
  27. a good logo idea
  28. “Sunny Sips”
  29. a poor business name
  30. True
  31. “Bright Bookmarks”
  32. a good logo idea
  33. a poor logo idea
  34. “Green Thumb Saplings”
  35. a poor logo idea
  36. “Shop”
  37. a blurry photo
  38. False
  39. two or three colours
  40. “Things”

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