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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 383 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  2. 2.✍️ A good business name is… (a) rude (b) short and easy to say (c) very long (d) impossible to spell
  3. 3.Which of these is a good business name? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  4. 4.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  5. 5.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  6. 6.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  7. 7.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Maths Buddies”
  8. 8.Which of these is a good logo idea? (a) a blurry photo (b) easy to draw by hand (c) twenty colours (d) too many small details
  9. 9.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) easy to draw by hand (d) copied from a big brand
  10. 10.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  11. 11.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  12. 12.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  13. 13.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  14. 14.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  15. 15.True or false: “Things” is a good business name. (a) True (b) False
  16. 16.🏷️ What is a brand? (a) your cash box (b) your stall table (c) how people know you (d) a type of loan
  17. 17.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Bright Bookmarks”
  19. 19.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  20. 20.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  21. 21.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  22. 22.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  23. 23.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  24. 24.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  25. 25.Which of these is a poor business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Maths Buddies”
  26. 26.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  27. 27.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  28. 28.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you
  29. 29.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  30. 30.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  31. 31.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  32. 32.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) a simple lemon shape (d) too many small details
  33. 33.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Things” (d) “Maths Buddies”
  34. 34.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  36. 36.🔍 Which is the odd one out? (a) “Shop” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  37. 37.Which of these is a poor logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) clear at a small size (d) two or three colours
  38. 38.Which of these is a good logo idea? (a) too many small details (b) a blurry photo (c) your own drawing (d) copied from a big brand
  39. 39.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  40. 40.True or false: “two or three colours” is a poor logo idea. (a) False (b) True

Answer key

  1. False
  2. short and easy to say
  3. “Sunny Sips”
  4. a poor logo idea
  5. it is someone else’s
  6. a poor business name
  7. “The Losers’ Stall”
  8. easy to draw by hand
  9. copied from a big brand
  10. a good logo idea
  11. a good business name
  12. True
  13. False
  14. True
  15. False
  16. how people know you
  17. False
  18. “Shop”
  19. True
  20. a poor logo idea
  21. a good business name
  22. a good logo idea
  23. True
  24. True
  25. “Qxzrt Plvv”
  26. True
  27. False
  28. people recognise you
  29. a poor business name
  30. False
  31. False
  32. a simple lemon shape
  33. “Maths Buddies”
  34. a poor logo idea
  35. True
  36. “Maths Buddies”
  37. tiny unreadable text
  38. your own drawing
  39. True
  40. False

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