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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 386 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good business name? (a) “Shop” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Things”
  2. 2.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  3. 3.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  4. 4.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  5. 5.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) it costs more (d) to confuse buyers
  6. 6.Which of these is a poor logo idea? (a) a blurry photo (b) two or three colours (c) easy to draw by hand (d) clear at a small size
  7. 7.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  8. 8.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  9. 9.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  10. 10.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  11. 11.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  12. 12.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  13. 13.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  14. 14.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “Shop” (d) “Things”
  15. 15.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  16. 16.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  17. 17.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  18. 18.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Shop” (d) “Chai Corner”
  19. 19.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Shop” (d) “Things”
  20. 20.True or false: “Shop” is a poor business name. (a) False (b) True
  21. 21.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  22. 22.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) copying is smart (d) it is too easy
  23. 23.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  24. 24.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  25. 25.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) a simple lemon shape (d) too many small details
  26. 26.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  27. 27.Which of these is a poor logo idea? (a) a simple lemon shape (b) twenty colours (c) your own drawing (d) easy to draw by hand
  28. 28.Which of these is a good logo idea? (a) twenty colours (b) a blurry photo (c) tiny unreadable text (d) two or three colours
  29. 29.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  30. 30.Which of these is a poor logo idea? (a) your own drawing (b) too many small details (c) two or three colours (d) a simple lemon shape
  31. 31.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Shop”
  32. 32.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  33. 33.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  34. 34.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) how people know you (d) your cash box
  35. 35.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  36. 36.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  37. 37.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  38. 38.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  39. 39.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  40. 40.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True

Answer key

  1. “Maths Buddies”
  2. True
  3. a poor business name
  4. “The Losers’ Stall”
  5. people recognise you
  6. a blurry photo
  7. a good business name
  8. a poor logo idea
  9. True
  10. a good logo idea
  11. False
  12. “Qxzrt Plvv”
  13. True
  14. “Sunny Sips”
  15. False
  16. “Bright Bookmarks”
  17. a good logo idea
  18. “Chai Corner”
  19. “Paper Petals Cards”
  20. True
  21. a poor logo idea
  22. it is someone else’s
  23. False
  24. False
  25. a simple lemon shape
  26. False
  27. twenty colours
  28. two or three colours
  29. True
  30. too many small details
  31. “Shop”
  32. False
  33. False
  34. how people know you
  35. a good business name
  36. a good logo idea
  37. a good logo idea
  38. a good business name
  39. a poor business name
  40. True

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