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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 411 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Shop”
  2. 2.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  3. 3.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  4. 4.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “The Losers’ Stall”
  5. 5.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  6. 6.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  7. 7.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  8. 8.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) people recognise you (c) to confuse buyers (d) no reason
  9. 9.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  10. 10.Which of these is a good logo idea? (a) clear at a small size (b) tiny unreadable text (c) copied from a big brand (d) twenty colours
  11. 11.✍️ A good business name is… (a) short and easy to say (b) very long (c) impossible to spell (d) rude
  12. 12.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Sunny Sips”
  13. 13.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  14. 14.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) a simple lemon shape (d) twenty colours
  15. 15.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) how people know you (d) your cash box
  16. 16.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  17. 17.Which of these is a poor business name? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  18. 18.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  19. 19.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  20. 20.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  21. 21.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  22. 22.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) a simple lemon shape (d) a blurry photo
  23. 23.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  24. 24.Which of these is a poor logo idea? (a) a simple lemon shape (b) too many small details (c) two or three colours (d) your own drawing
  25. 25.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  26. 26.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) a simple lemon shape (d) copied from a big brand
  27. 27.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  28. 28.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  29. 29.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  30. 30.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Things”
  31. 31.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  32. 32.Which of these is a poor business name? (a) “Chai Corner” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Things”
  33. 33.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Stuff and More Stuff”
  34. 34.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  35. 35.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Shop”
  36. 36.True or false: “Things” is a poor business name. (a) False (b) True
  37. 37.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  38. 38.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  39. 39.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  40. 40.True or false: “Shop” is a good business name. (a) True (b) False

Answer key

  1. “Sunny Sips”
  2. True
  3. True
  4. “The Losers’ Stall”
  5. False
  6. a good business name
  7. a good logo idea
  8. people recognise you
  9. True
  10. clear at a small size
  11. short and easy to say
  12. “Qxzrt Plvv”
  13. a good business name
  14. twenty colours
  15. how people know you
  16. “Green Thumb Saplings”
  17. “Zzkkq Bites”
  18. False
  19. a good business name
  20. a good business name
  21. a poor logo idea
  22. a blurry photo
  23. a good logo idea
  24. too many small details
  25. it is someone else’s
  26. copied from a big brand
  27. a good logo idea
  28. False
  29. False
  30. “Sunny Sips”
  31. False
  32. “Things”
  33. “Stuff and More Stuff”
  34. a poor logo idea
  35. “Shop”
  36. True
  37. True
  38. a poor logo idea
  39. a poor logo idea
  40. False

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