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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 428 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) a simple lemon shape (d) too many small details
  2. 2.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) a blurry photo (d) too many small details
  3. 3.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  4. 4.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  5. 5.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  6. 6.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) twenty colours (d) easy to draw by hand
  7. 7.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  8. 8.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  9. 9.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  10. 10.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  11. 11.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  12. 12.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  13. 13.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  14. 14.Which of these is a good logo idea? (a) too many small details (b) twenty colours (c) tiny unreadable text (d) your own drawing
  15. 15.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  16. 16.🔍 Which is the odd one out? (a) “Shop” (b) “Bright Bookmarks” (c) “Things” (d) “Stuff and More Stuff”
  17. 17.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Things” (d) “Sunny Sips”
  18. 18.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  19. 19.🏷️ What is a brand? (a) how people know you (b) your stall table (c) your cash box (d) a type of loan
  20. 20.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  21. 21.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) logos are free (d) copying is smart
  22. 22.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) rude (d) very long
  23. 23.True or false: “too many small details” is a good logo idea. (a) True (b) False
  24. 24.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  25. 25.🔍 Which is the odd one out? (a) “Things” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  26. 26.True or false: “Shop” is a good business name. (a) True (b) False
  27. 27.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  28. 28.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  29. 29.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  30. 30.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  31. 31.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  32. 32.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  33. 33.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  34. 34.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  35. 35.🔍 Which is the odd one out? (a) “Shop” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  36. 36.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  37. 37.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  38. 38.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  39. 39.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  40. 40.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False

Answer key

  1. too many small details
  2. two or three colours
  3. “Green Thumb Saplings”
  4. False
  5. False
  6. twenty colours
  7. “Sunny Sips”
  8. False
  9. “Qxzrt Plvv”
  10. “Qxzrt Plvv”
  11. a good business name
  12. False
  13. a good logo idea
  14. your own drawing
  15. True
  16. “Bright Bookmarks”
  17. “Things”
  18. a poor business name
  19. how people know you
  20. False
  21. it is someone else’s
  22. short and easy to say
  23. False
  24. a poor business name
  25. “Paper Petals Cards”
  26. False
  27. a poor logo idea
  28. False
  29. “Zzkkq Bites”
  30. True
  31. True
  32. True
  33. “Things”
  34. False
  35. “Maths Buddies”
  36. True
  37. True
  38. False
  39. a poor business name
  40. False

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