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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 455 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Things” (d) “Green Thumb Saplings”
  2. 2.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  3. 3.True or false: “too many small details” is a good logo idea. (a) True (b) False
  4. 4.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  5. 5.🔍 Which is the odd one out? (a) “Shop” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Chai Corner”
  6. 6.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  7. 7.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Things” (c) “Sunny Sips” (d) “Maths Buddies”
  8. 8.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  9. 9.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) copied from a big brand (d) your own drawing
  10. 10.🏷️ What is a brand? (a) how people know you (b) your stall table (c) your cash box (d) a type of loan
  11. 11.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Maths Buddies”
  12. 12.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Maths Buddies”
  13. 13.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  14. 14.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Things”
  15. 15.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  16. 16.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  17. 17.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  18. 18.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  19. 19.Which of these is a poor logo idea? (a) two or three colours (b) twenty colours (c) a simple lemon shape (d) clear at a small size
  20. 20.🔍 Which is the odd one out? (a) “Things” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  21. 21.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  22. 22.Which of these is a poor logo idea? (a) a blurry photo (b) your own drawing (c) two or three colours (d) a simple lemon shape
  23. 23.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  24. 24.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  26. 26.True or false: “Things” is a good business name. (a) False (b) True
  27. 27.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  28. 28.Which of these is a good business name? (a) “Shop” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “The Losers’ Stall”
  29. 29.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  30. 30.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Things” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  31. 31.Which of these is a good logo idea? (a) too many small details (b) a blurry photo (c) a simple lemon shape (d) tiny unreadable text
  32. 32.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  33. 33.Which of these is a good logo idea? (a) too many small details (b) your own drawing (c) copied from a big brand (d) twenty colours
  34. 34.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  35. 35.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Shop” (d) “Maths Buddies”
  36. 36.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) no reason (d) people recognise you
  37. 37.Which of these is a good business name? (a) “Bright Bookmarks” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Shop”
  38. 38.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  39. 39.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  40. 40.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) too many small details (d) easy to draw by hand

Answer key

  1. “Things”
  2. False
  3. False
  4. a good logo idea
  5. “Shop”
  6. True
  7. “Things”
  8. False
  9. copied from a big brand
  10. how people know you
  11. “The Losers’ Stall”
  12. “Zzkkq Bites”
  13. True
  14. “Sunny Sips”
  15. a poor logo idea
  16. “Bright Bookmarks”
  17. “Qxzrt Plvv”
  18. a good business name
  19. twenty colours
  20. “Sunny Sips”
  21. “Qxzrt Plvv”
  22. a blurry photo
  23. True
  24. True
  25. a good business name
  26. False
  27. False
  28. “Chai Corner”
  29. a poor business name
  30. “Maths Buddies”
  31. a simple lemon shape
  32. short and easy to say
  33. your own drawing
  34. a good logo idea
  35. “Shop”
  36. people recognise you
  37. “Bright Bookmarks”
  38. True
  39. True
  40. too many small details

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