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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 460 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) people recognise you (c) to confuse buyers (d) no reason
  2. 2.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) logos are free (d) copying is smart
  3. 3.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  4. 4.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  5. 5.True or false: “Shop” is a poor business name. (a) False (b) True
  6. 6.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  7. 7.✍️ A good business name is… (a) impossible to spell (b) rude (c) short and easy to say (d) very long
  8. 8.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  9. 9.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  10. 10.Which of these is a poor business name? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  11. 11.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  12. 12.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your stall table (d) your cash box
  13. 13.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  14. 14.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  15. 15.Which of these is a good business name? (a) “Things” (b) “Stuff and More Stuff” (c) “Shop” (d) “Green Thumb Saplings”
  16. 16.Which of these is a good logo idea? (a) clear at a small size (b) a blurry photo (c) twenty colours (d) copied from a big brand
  17. 17.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  18. 18.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) copied from a big brand (d) a simple lemon shape
  19. 19.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  20. 20.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  21. 21.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  22. 22.🔍 Which is the odd one out? (a) “Things” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Zzkkq Bites”
  23. 23.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Things” (d) “Bright Bookmarks”
  24. 24.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  25. 25.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) two or three colours (d) twenty colours
  26. 26.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  27. 27.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  28. 28.Which of these is a good logo idea? (a) your own drawing (b) a blurry photo (c) tiny unreadable text (d) twenty colours
  29. 29.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Sunny Sips” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  30. 30.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  31. 31.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  32. 32.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  33. 33.🔍 Which is the odd one out? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Shop”
  34. 34.Which of these is a good logo idea? (a) too many small details (b) a blurry photo (c) copied from a big brand (d) two or three colours
  35. 35.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  36. 36.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  37. 37.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  38. 38.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Chai Corner”
  39. 39.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Things” (d) “Sunny Sips”
  40. 40.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Shop” (c) “Chai Corner” (d) “Maths Buddies”

Answer key

  1. people recognise you
  2. it is someone else’s
  3. True
  4. True
  5. True
  6. a poor logo idea
  7. short and easy to say
  8. True
  9. True
  10. “Qxzrt Plvv”
  11. a poor logo idea
  12. how people know you
  13. “Bright Bookmarks”
  14. False
  15. “Green Thumb Saplings”
  16. clear at a small size
  17. a poor business name
  18. a simple lemon shape
  19. a poor business name
  20. a good business name
  21. “Maths Buddies”
  22. “Sunny Sips”
  23. “Things”
  24. a good logo idea
  25. twenty colours
  26. “Zzkkq Bites”
  27. False
  28. your own drawing
  29. “Stuff and More Stuff”
  30. False
  31. a good logo idea
  32. a poor business name
  33. “Chai Corner”
  34. two or three colours
  35. a good business name
  36. a good business name
  37. a poor business name
  38. “Chai Corner”
  39. “Things”
  40. “Shop”

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