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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 487 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your cash box (d) your stall table
  2. 2.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Shop” (c) “Qxzrt Plvv” (d) “Things”
  3. 3.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  4. 4.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  5. 5.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  6. 6.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  7. 7.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) two or three colours (d) copied from a big brand
  8. 8.Which of these is a good logo idea? (a) twenty colours (b) a blurry photo (c) easy to draw by hand (d) tiny unreadable text
  9. 9.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  10. 10.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  11. 11.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  12. 12.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  13. 13.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  14. 14.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  15. 15.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Shop”
  16. 16.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) your own drawing (d) a blurry photo
  17. 17.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “Zzkkq Bites” (d) “Chai Corner”
  18. 18.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  19. 19.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  20. 20.✍️ A good business name is… (a) short and easy to say (b) rude (c) very long (d) impossible to spell
  21. 21.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) tiny unreadable text (d) a simple lemon shape
  22. 22.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  23. 23.Which of these is a good logo idea? (a) a blurry photo (b) a simple lemon shape (c) twenty colours (d) too many small details
  24. 24.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Things” (d) “Paper Petals Cards”
  25. 25.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) copying is smart (d) logos are free
  26. 26.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  27. 27.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  28. 28.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  29. 29.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  30. 30.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  31. 31.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  32. 32.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  33. 33.True or false: “Things” is a poor business name. (a) False (b) True
  34. 34.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  35. 35.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  36. 36.True or false: “too many small details” is a good logo idea. (a) False (b) True
  37. 37.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Zzkkq Bites”
  38. 38.True or false: “Things” is a good business name. (a) True (b) False
  39. 39.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) clear at a small size (d) tiny unreadable text
  40. 40.True or false: “Chai Corner” is a poor business name. (a) True (b) False

Answer key

  1. how people know you
  2. “Maths Buddies”
  3. True
  4. False
  5. True
  6. a poor logo idea
  7. copied from a big brand
  8. easy to draw by hand
  9. “Qxzrt Plvv”
  10. “Stuff and More Stuff”
  11. False
  12. False
  13. True
  14. a good logo idea
  15. “Shop”
  16. your own drawing
  17. “Chai Corner”
  18. a good business name
  19. a poor logo idea
  20. short and easy to say
  21. tiny unreadable text
  22. a poor business name
  23. a simple lemon shape
  24. “Paper Petals Cards”
  25. it is someone else’s
  26. a poor logo idea
  27. False
  28. a good business name
  29. a good logo idea
  30. False
  31. False
  32. a good business name
  33. True
  34. “Sunny Sips”
  35. “Bright Bookmarks”
  36. False
  37. “Zzkkq Bites”
  38. False
  39. clear at a small size
  40. False

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