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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 500 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  2. 2.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  3. 3.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  4. 4.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  5. 5.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Shop” (d) “Maths Buddies”
  6. 6.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  8. 8.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  9. 9.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  10. 10.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  11. 11.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  12. 12.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) twenty colours (d) your own drawing
  13. 13.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  14. 14.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  15. 15.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  16. 16.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  17. 17.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  18. 18.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  19. 19.🔍 Which is the odd one out? (a) “Things” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Chai Corner”
  20. 20.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  21. 21.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  22. 22.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  23. 23.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  24. 24.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Things” (d) “Zzkkq Bites”
  25. 25.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  26. 26.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  27. 27.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  28. 28.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  29. 29.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) people recognise you (c) no reason (d) it costs more
  30. 30.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  31. 31.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  32. 32.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “Sunny Sips”
  33. 33.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Sunny Sips” (c) “Bright Bookmarks” (d) “Green Thumb Saplings”
  34. 34.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) too many small details (d) two or three colours
  35. 35.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  36. 36.Which of these is a poor business name? (a) “Chai Corner” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Shop”
  37. 37.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  38. 38.Which of these is a good logo idea? (a) two or three colours (b) a blurry photo (c) tiny unreadable text (d) copied from a big brand
  39. 39.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  40. 40.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Shop” (d) “Things”

Answer key

  1. False
  2. False
  3. True
  4. “Green Thumb Saplings”
  5. “Maths Buddies”
  6. a good logo idea
  7. False
  8. a good business name
  9. False
  10. True
  11. True
  12. your own drawing
  13. a good logo idea
  14. a good business name
  15. True
  16. how people know you
  17. it is someone else’s
  18. False
  19. “Chai Corner”
  20. True
  21. False
  22. a good logo idea
  23. False
  24. “Sunny Sips”
  25. False
  26. False
  27. a poor business name
  28. a poor business name
  29. people recognise you
  30. True
  31. a poor logo idea
  32. “Qxzrt Plvv”
  33. “Stuff and More Stuff”
  34. too many small details
  35. a good business name
  36. “Shop”
  37. a poor logo idea
  38. two or three colours
  39. a good business name
  40. “Paper Petals Cards”

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