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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 514 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) your stall table (b) how people know you (c) your cash box (d) a type of loan
  2. 2.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) easy to draw by hand (d) a blurry photo
  3. 3.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  4. 4.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  5. 5.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  6. 6.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  7. 7.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  8. 8.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  9. 9.🔍 Which is the odd one out? (a) “Shop” (b) “Things” (c) “Green Thumb Saplings” (d) “Stuff and More Stuff”
  10. 10.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  11. 11.Which of these is a good business name? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Things”
  12. 12.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Maths Buddies” (d) “Zzkkq Bites”
  13. 13.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) copied from a big brand (d) your own drawing
  14. 14.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) two or three colours (d) too many small details
  15. 15.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  16. 16.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  17. 17.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  18. 18.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  19. 19.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  20. 20.✍️ A good business name is… (a) rude (b) short and easy to say (c) impossible to spell (d) very long
  21. 21.🎨 Why not copy a famous logo? (a) copying is smart (b) logos are free (c) it is someone else’s (d) it is too easy
  22. 22.Which of these is a good logo idea? (a) clear at a small size (b) too many small details (c) copied from a big brand (d) twenty colours
  23. 23.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  24. 24.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  25. 25.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Maths Buddies”
  26. 26.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  27. 27.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  28. 28.Which of these is a poor logo idea? (a) easy to draw by hand (b) two or three colours (c) clear at a small size (d) too many small details
  29. 29.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  30. 30.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) a simple lemon shape (d) a blurry photo
  31. 31.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  32. 32.True or false: “too many small details” is a good logo idea. (a) False (b) True
  33. 33.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  34. 34.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  35. 35.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  36. 36.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) clear at a small size (d) twenty colours
  37. 37.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) your own drawing (d) copied from a big brand
  38. 38.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  39. 39.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  40. 40.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True

Answer key

  1. how people know you
  2. easy to draw by hand
  3. True
  4. True
  5. a poor business name
  6. a poor business name
  7. “Paper Petals Cards”
  8. a good business name
  9. “Green Thumb Saplings”
  10. a good logo idea
  11. “Sunny Sips”
  12. “Maths Buddies”
  13. copied from a big brand
  14. two or three colours
  15. True
  16. “Sunny Sips”
  17. False
  18. a good business name
  19. a good logo idea
  20. short and easy to say
  21. it is someone else’s
  22. clear at a small size
  23. a poor business name
  24. False
  25. “Qxzrt Plvv”
  26. “Bright Bookmarks”
  27. “Stuff and More Stuff”
  28. too many small details
  29. a good business name
  30. a blurry photo
  31. True
  32. False
  33. a poor logo idea
  34. a poor logo idea
  35. people recognise you
  36. twenty colours
  37. your own drawing
  38. a good business name
  39. a good business name
  40. True

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