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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 518 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) your stall table (d) how people know you
  2. 2.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  3. 3.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  4. 4.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  5. 5.True or false: “Shop” is a good business name. (a) True (b) False
  6. 6.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  7. 7.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  8. 8.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  9. 9.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  10. 10.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  11. 11.🔍 Which is the odd one out? (a) “Things” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  12. 12.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  13. 13.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  14. 14.🔍 Which is the odd one out? (a) “Shop” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  15. 15.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  16. 16.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Maths Buddies”
  17. 17.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  18. 18.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Things”
  19. 19.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) it is too easy (d) copying is smart
  20. 20.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  21. 21.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  22. 22.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  23. 23.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) a simple lemon shape (d) two or three colours
  24. 24.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  25. 25.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) copied from a big brand (d) your own drawing
  26. 26.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  27. 27.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  28. 28.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  29. 29.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Shop” (d) “Paper Petals Cards”
  30. 30.Which of these is a poor logo idea? (a) your own drawing (b) too many small details (c) a simple lemon shape (d) two or three colours
  31. 31.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  32. 32.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  33. 33.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) clear at a small size (d) too many small details
  34. 34.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  35. 35.🔍 Which is the odd one out? (a) “Shop” (b) “Sunny Sips” (c) “Things” (d) “Zzkkq Bites”
  36. 36.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  37. 37.Which of these is a poor business name? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Maths Buddies”
  38. 38.✍️ A good business name is… (a) rude (b) impossible to spell (c) short and easy to say (d) very long
  39. 39.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  40. 40.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True

Answer key

  1. how people know you
  2. True
  3. a poor business name
  4. a poor logo idea
  5. False
  6. a poor business name
  7. False
  8. “Maths Buddies”
  9. False
  10. a poor business name
  11. “Things”
  12. a good logo idea
  13. a good business name
  14. “Shop”
  15. True
  16. “Stuff and More Stuff”
  17. False
  18. “Paper Petals Cards”
  19. it is someone else’s
  20. True
  21. a good logo idea
  22. False
  23. tiny unreadable text
  24. a good logo idea
  25. your own drawing
  26. a good business name
  27. a good logo idea
  28. True
  29. “Shop”
  30. too many small details
  31. False
  32. a poor logo idea
  33. clear at a small size
  34. True
  35. “Sunny Sips”
  36. a good logo idea
  37. “The Losers’ Stall”
  38. short and easy to say
  39. a poor business name
  40. True

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