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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 523 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  2. 2.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Things”
  3. 3.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  4. 4.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) logos are free (d) it is too easy
  5. 5.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  6. 6.Which of these is a good business name? (a) “Shop” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  7. 7.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “Zzkkq Bites” (d) “Chai Corner”
  8. 8.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  9. 9.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) easy to draw by hand (d) tiny unreadable text
  10. 10.✍️ A good business name is… (a) very long (b) rude (c) short and easy to say (d) impossible to spell
  11. 11.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  12. 12.Which of these is a good logo idea? (a) tiny unreadable text (b) easy to draw by hand (c) twenty colours (d) copied from a big brand
  13. 13.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  14. 14.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  15. 15.🔍 Which is the odd one out? (a) “Shop” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Things”
  16. 16.Which of these is a good logo idea? (a) your own drawing (b) too many small details (c) a blurry photo (d) tiny unreadable text
  17. 17.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  18. 18.🏷️ What is a brand? (a) your stall table (b) how people know you (c) your cash box (d) a type of loan
  19. 19.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) a blurry photo (d) twenty colours
  20. 20.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  21. 21.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  22. 22.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  23. 23.True or false: “too many small details” is a good logo idea. (a) False (b) True
  24. 24.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Shop”
  25. 25.True or false: “Bright Bookmarks” is a good business name. (a) True (b) False
  26. 26.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Things” (c) “Paper Petals Cards” (d) “Chai Corner”
  27. 27.Which of these is a poor business name? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  28. 28.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  29. 29.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  30. 30.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “Maths Buddies”
  31. 31.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  32. 32.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  33. 33.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) copied from a big brand (d) easy to draw by hand
  34. 34.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Shop” (c) “Paper Petals Cards” (d) “Things”
  35. 35.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  36. 36.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) a simple lemon shape (d) a blurry photo
  37. 37.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Chai Corner” (d) “Sunny Sips”
  38. 38.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  39. 39.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  40. 40.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea

Answer key

  1. False
  2. “Bright Bookmarks”
  3. False
  4. it is someone else’s
  5. “Maths Buddies”
  6. “Sunny Sips”
  7. “Chai Corner”
  8. False
  9. tiny unreadable text
  10. short and easy to say
  11. “Stuff and More Stuff”
  12. easy to draw by hand
  13. “Qxzrt Plvv”
  14. False
  15. “Sunny Sips”
  16. your own drawing
  17. a good logo idea
  18. how people know you
  19. two or three colours
  20. a good logo idea
  21. True
  22. a good logo idea
  23. False
  24. “Shop”
  25. True
  26. “Things”
  27. “Stuff and More Stuff”
  28. False
  29. False
  30. “Maths Buddies”
  31. “Paper Petals Cards”
  32. a poor logo idea
  33. copied from a big brand
  34. “Paper Petals Cards”
  35. False
  36. a blurry photo
  37. “Qxzrt Plvv”
  38. a poor business name
  39. False
  40. a poor logo idea

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