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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 528 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “Paper Petals Cards”
  2. 2.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) your own drawing (d) a blurry photo
  3. 3.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  4. 4.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  5. 5.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) how people know you (d) your stall table
  6. 6.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  7. 7.True or false: “Shop” is a good business name. (a) False (b) True
  8. 8.True or false: “Things” is a good business name. (a) True (b) False
  9. 9.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  10. 10.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  11. 11.True or false: “Shop” is a poor business name. (a) True (b) False
  12. 12.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  13. 13.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  14. 14.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) two or three colours (d) copied from a big brand
  15. 15.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) tiny unreadable text (d) a simple lemon shape
  16. 16.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  17. 17.Which of these is a poor logo idea? (a) too many small details (b) clear at a small size (c) two or three colours (d) a simple lemon shape
  18. 18.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  19. 19.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  20. 20.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  21. 21.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  22. 22.Which of these is a poor business name? (a) “Chai Corner” (b) “Things” (c) “Maths Buddies” (d) “Bright Bookmarks”
  23. 23.Which of these is a good logo idea? (a) too many small details (b) twenty colours (c) a blurry photo (d) your own drawing
  24. 24.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Zzkkq Bites”
  25. 25.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Shop” (d) “Paper Petals Cards”
  26. 26.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  27. 27.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  28. 28.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  29. 29.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  30. 30.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  31. 31.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  32. 32.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  33. 33.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  34. 34.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Things” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  35. 35.Which of these is a good logo idea? (a) two or three colours (b) copied from a big brand (c) too many small details (d) a blurry photo
  36. 36.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Chai Corner”
  37. 37.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Things” (c) “Shop” (d) “Zzkkq Bites”
  38. 38.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  39. 39.Which of these is a good business name? (a) “Maths Buddies” (b) “The Losers’ Stall” (c) “Things” (d) “Zzkkq Bites”
  40. 40.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free

Answer key

  1. “Zzkkq Bites”
  2. a blurry photo
  3. a poor logo idea
  4. False
  5. how people know you
  6. a poor logo idea
  7. False
  8. False
  9. True
  10. True
  11. True
  12. False
  13. a poor business name
  14. copied from a big brand
  15. a simple lemon shape
  16. False
  17. too many small details
  18. False
  19. True
  20. False
  21. a good business name
  22. “Things”
  23. your own drawing
  24. “Zzkkq Bites”
  25. “Shop”
  26. a good logo idea
  27. a good logo idea
  28. True
  29. a poor business name
  30. “Qxzrt Plvv”
  31. False
  32. False
  33. True
  34. “Paper Petals Cards”
  35. two or three colours
  36. “Chai Corner”
  37. “Maths Buddies”
  38. a poor logo idea
  39. “Maths Buddies”
  40. it is someone else’s

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