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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 542 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  2. 2.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  3. 3.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) a blurry photo (d) two or three colours
  4. 4.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  5. 5.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Shop”
  6. 6.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) no reason (d) people recognise you
  7. 7.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  8. 8.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  9. 9.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  10. 10.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  11. 11.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  12. 12.True or false: “Things” is a good business name. (a) False (b) True
  13. 13.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  14. 14.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  15. 15.🎨 Why not copy a famous logo? (a) it is someone else’s (b) logos are free (c) it is too easy (d) copying is smart
  16. 16.True or false: “Shop” is a good business name. (a) False (b) True
  17. 17.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Zzkkq Bites”
  19. 19.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  20. 20.🔍 Which is the odd one out? (a) “Things” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  21. 21.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  22. 22.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Things” (d) “Paper Petals Cards”
  23. 23.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  24. 24.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your cash box (d) your stall table
  25. 25.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  26. 26.Which of these is a poor business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Paper Petals Cards”
  27. 27.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  28. 28.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  29. 29.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  30. 30.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  31. 31.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  32. 32.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) copied from a big brand (d) a simple lemon shape
  33. 33.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  34. 34.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  35. 35.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  36. 36.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  37. 37.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  38. 38.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Shop” (d) “Bright Bookmarks”
  39. 39.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  40. 40.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True

Answer key

  1. a good business name
  2. a poor business name
  3. a blurry photo
  4. False
  5. “Shop”
  6. people recognise you
  7. short and easy to say
  8. a poor business name
  9. a poor logo idea
  10. False
  11. False
  12. False
  13. a good business name
  14. True
  15. it is someone else’s
  16. False
  17. True
  18. “Zzkkq Bites”
  19. True
  20. “Things”
  21. True
  22. “Paper Petals Cards”
  23. a good logo idea
  24. how people know you
  25. a poor logo idea
  26. “Qxzrt Plvv”
  27. a good logo idea
  28. False
  29. a poor logo idea
  30. a poor logo idea
  31. True
  32. copied from a big brand
  33. a good business name
  34. a good logo idea
  35. a poor business name
  36. a good business name
  37. True
  38. “Bright Bookmarks”
  39. a poor business name
  40. False

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