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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 551 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  2. 2.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  3. 3.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Shop”
  4. 4.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Maths Buddies” (c) “Zzkkq Bites” (d) “Things”
  5. 5.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  6. 6.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) your own drawing (d) twenty colours
  7. 7.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  8. 8.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) how people know you (d) your stall table
  9. 9.Which of these is a poor business name? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Sunny Sips”
  10. 10.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  11. 11.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Sunny Sips”
  12. 12.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “The Losers’ Stall”
  13. 13.Which of these is a good logo idea? (a) a blurry photo (b) two or three colours (c) copied from a big brand (d) tiny unreadable text
  14. 14.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  15. 15.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) it costs more (d) to confuse buyers
  16. 16.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  17. 17.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  18. 18.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  19. 19.Which of these is a poor logo idea? (a) a simple lemon shape (b) copied from a big brand (c) two or three colours (d) clear at a small size
  20. 20.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  21. 21.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  22. 22.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  23. 23.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) logos are free (d) copying is smart
  24. 24.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  25. 25.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  26. 26.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  27. 27.Which of these is a good logo idea? (a) twenty colours (b) clear at a small size (c) too many small details (d) a blurry photo
  28. 28.Which of these is a poor logo idea? (a) too many small details (b) your own drawing (c) clear at a small size (d) easy to draw by hand
  29. 29.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  30. 30.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  31. 31.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Things” (c) “Paper Petals Cards” (d) “Bright Bookmarks”
  32. 32.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  33. 33.True or false: “Shop” is a poor business name. (a) True (b) False
  34. 34.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  35. 35.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  36. 36.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  37. 37.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  38. 38.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Things” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  39. 39.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  40. 40.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea

Answer key

  1. True
  2. a good logo idea
  3. “Sunny Sips”
  4. “Maths Buddies”
  5. a poor business name
  6. your own drawing
  7. “Sunny Sips”
  8. how people know you
  9. “Zzkkq Bites”
  10. True
  11. “Qxzrt Plvv”
  12. “The Losers’ Stall”
  13. two or three colours
  14. a good business name
  15. people recognise you
  16. short and easy to say
  17. a poor business name
  18. False
  19. copied from a big brand
  20. True
  21. a good business name
  22. True
  23. it is someone else’s
  24. True
  25. a poor logo idea
  26. False
  27. clear at a small size
  28. too many small details
  29. a good business name
  30. “Bright Bookmarks”
  31. “Things”
  32. True
  33. True
  34. “Zzkkq Bites”
  35. a poor logo idea
  36. False
  37. False
  38. “Things”
  39. True
  40. a good logo idea

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