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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 564 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) twenty colours (d) your own drawing
  2. 2.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) copying is smart (d) it is someone else’s
  3. 3.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  4. 4.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  5. 5.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  6. 6.Which of these is a good logo idea? (a) too many small details (b) two or three colours (c) tiny unreadable text (d) copied from a big brand
  7. 7.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  8. 8.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  9. 9.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  10. 10.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  11. 11.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  12. 12.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  13. 13.True or false: “Things” is a poor business name. (a) False (b) True
  14. 14.🏷️ What is a brand? (a) your stall table (b) how people know you (c) your cash box (d) a type of loan
  15. 15.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  16. 16.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  17. 17.True or false: “Shop” is a good business name. (a) True (b) False
  18. 18.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “Things”
  19. 19.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Things”
  20. 20.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Maths Buddies”
  21. 21.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  22. 22.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  23. 23.Which of these is a poor business name? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  24. 24.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  25. 25.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Stuff and More Stuff”
  26. 26.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Shop” (c) “Things” (d) “Zzkkq Bites”
  27. 27.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  28. 28.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  29. 29.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Things”
  30. 30.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  31. 31.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  32. 32.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  33. 33.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Shop”
  34. 34.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  35. 35.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Things” (d) “Sunny Sips”
  36. 36.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  37. 37.🔍 Which is the odd one out? (a) “Shop” (b) “The Losers’ Stall” (c) “Things” (d) “Maths Buddies”
  38. 38.True or false: “too many small details” is a good logo idea. (a) True (b) False
  39. 39.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  40. 40.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you

Answer key

  1. your own drawing
  2. it is someone else’s
  3. a good business name
  4. a poor business name
  5. “Maths Buddies”
  6. two or three colours
  7. True
  8. True
  9. a poor business name
  10. a good business name
  11. True
  12. False
  13. True
  14. how people know you
  15. a poor logo idea
  16. “Qxzrt Plvv”
  17. False
  18. “Chai Corner”
  19. “Things”
  20. “The Losers’ Stall”
  21. short and easy to say
  22. False
  23. “Qxzrt Plvv”
  24. a good business name
  25. “Green Thumb Saplings”
  26. “Bright Bookmarks”
  27. “Stuff and More Stuff”
  28. “Sunny Sips”
  29. “Things”
  30. True
  31. True
  32. True
  33. “Chai Corner”
  34. False
  35. “Sunny Sips”
  36. a good business name
  37. “Maths Buddies”
  38. False
  39. False
  40. people recognise you

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